Swiggy Dineout has introduced the most recent version of its Nice Indian Restaurant Pageant (GIRF), giving the annual eating pageant a pop-culture twist this 12 months. The marketing campaign has been reimagined because the Nice Indian Ravi Pageant, with actor Ravi Kishan on the centre of the marketing campaign. The pageant is being held from September 14 to October 24, 2026, and can provide reductions of as much as 50% throughout greater than 57,000 eating places in over 84 cities in India. The taking part shops embody cafés, pubs, bars, luxurious eating institutions and household eating places.
Nice Indian Ravi Pageant: Swiggy Dineout places Ravi Kishan on the centre of its annual eating pageant
As a part of the affords, prospects may also avail a further 10% immediate low cost on HDFC Financial institution playing cards, together with 10% again as DineCash on bookings made via Dineout.
Why Swiggy Dineout Has Reworked GIRF
The brand new marketing campaign attracts from Ravi Kishan’s latest reputation throughout social media, the place his dialogues, expressions and mannerisms have been extensively used and remixed by customers.
As a substitute of that includes Kishan merely as a model ambassador, Swiggy Dineout has constructed the marketing campaign round his display persona and the web tradition surrounding him. The marketing campaign movie options the actor in a larger-than-life avatar and incorporates references to phrases which have lately gained traction on-line, together with “Jaldi the Late” and “Dwelling from Work”.
The marketing campaign’s tagline, “Low cost Followsss My Brothaaaar”, can also be impressed by one in all Kishan’s viral dialogues.
Talking in regards to the marketing campaign, Dhruvish Thakkar, AVP Advertising and marketing and Income, Swiggy Dineout, mentioned, “GIRF continues to be one in all India’s largest eating actions, and yearly our goal is to fulfill shoppers the place they already are. We have now partnered with trending personalities and web icons for GIRF over the previous couple of years. This time, we have now gone a step additional by rechristening GIRF as Nice Indian Ravi Pageant.”
He added, “Ravi Kishan is not simply having a second proper now, he’s the second and has been trending throughout social media for the previous few weeks! That is the explanation why as a substitute of merely driving that wave, we determined to construct this 12 months’s total pageant round him. We hope that GIRF in its new avatar will enchantment to a bigger viewers, because the low cost actually does observe the brothaa.”
Eating places Collaborating In The Pageant
The pageant is on the market throughout greater than 84 cities, together with Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Chennai, Goa, Jaipur, Indore, Coimbatore, Chandigarh, Lucknow and Udaipur.
A number of restaurant chains and eating manufacturers are taking part within the marketing campaign, together with Good Flippin’ Burgers, Punjab Grill, YouMee, One 8 Commune, Mainland China, Paradise Biryani and Absolute Barbecues.
The Nice Indian Ravi Pageant may also be promoted via digital and social media platforms, creator-led content material and in-app codecs on Swiggy Dineout, with Ravi Kishan that includes prominently throughout the marketing campaign.
Additionally Learn: Swiggy Dineout launches ‘Order-in-Cinemas’ characteristic, lets moviegoers get meals delivered to their seats
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