Whereas the time period has misplaced a little bit of its luster because the days of Clark Gable and Rita Hayworth, the thought of the “film star” remains to be alive and nicely in fashionable figures like Zendaya. Nevertheless, regardless of her glowing presence on crimson carpets, in addition to main movies huge and small, the multi-hyphenate expertise is pushing in opposition to the label. Talking in a latest interview for Self-importance Truthful’s Hollywood Difficulty, Zendaya focuses on how she will use her stature to take care of legacy parts of leisure.
“Clearly, the panorama has modified. Our trade is totally different with streaming and social media. I don’t actually essentially attempt to consider that facet an excessive amount of,” Zendaya mentioned of being thought-about an enormous star. “What I do take into consideration is one thing that I feel is vital: attempting to maintain motion pictures in theaters.”
For Zendaya, this mission isn’t solely associated to having her work seen in the perfect format attainable, but in addition preserving the exhibition enterprise alive. She additionally holds a keenness for the area theaters create.
“There’s lots of people whose job it’s to work at a movie show. And there’s lots of smaller, family-owned theaters all over that we need to nonetheless exist,” mentioned Zendaya. “I feel there’s one thing so particular about going to a movie show and experiencing a movie in that approach, with a gaggle of strangers. I grew up spending all day on the movie show. That’s all there was to do within the early 2000s after faculty. You’re identical to, ‘I’ll meet you on the motion pictures. Let’s go see no matter’s out.’”
On this sense, all of the work related to being a film star, to her, is only a technique of defending an establishment.
“What I attempt to deal with — nonetheless having the ability to have that moviegoing expertise for folks and preserve that going,” Zendaya mentioned to Self-importance Truthful. “With that comes, ‘Okay, nicely, we’ve obtained to do lots of press then. We’re going to must put on some intense suits to get folks to go.’”