If we requested you what number of streaming providers is just too many streamers, you’d in all probability at finest say a quantity you’ll be able to rely on each palms. And but Amazon Prime Video by way of its subscriptions has “greater than a 100” completely different streamers you’ve in all probability by no means heard of that you may get without having 100 completely different logins and passwords.
On Thursday, Amazon and NBCUniversal introduced that Peacock Premium would now be obtainable as a subscription add-on by way of Prime Video. It means as a substitute of subscribing on to Peacock, you will get all of Peacock’s content material by including it to your Prime membership (it’s priced at $16.99 monthly and $169.99 per 12 months and is ad-free). That in itself isn’t notable, however with Peacock becoming a member of the fray, it leaves Netflix, Disney+, and Hulu the one main streamers that you may’t get on Amazon.
HBO Max returned to Amazon not way back after being away, and Apple TV+ becoming a member of the service was a giant coup contemplating the 2 tech giants are huge opponents and that Apple fancies itself as its personal one-stop store for individuals to stream no matter they need. A number of the different subscriptions you’ll be able to add embody Paramount+, FOX One, MGM+, Crunchyroll, STARZ, BET+, AMC+, and BritBox, to call just some.
Whereas these are all streamers which have their very own apps you’ll be able to subscribe to immediately, Amazon additionally has loads that don’t have their very own terrestrial apps you’ll be able to obtain and are solely obtainable by means of locations like Amazon or different channels. One we beforehand reported on was The Marvel Challenge, which is the faith-based firm behind “Home of David,” and immediately they introduced it launches on October 5, simply so as to add to the tons of of providers.
As a result of Amazon additionally provides many of those streamers as a part of bundles, it makes it that a lot much less possible that you just cancel Amazon Prime solely. It additionally helps Amazon as a model, as a result of though Peacock might formally be the house to “Poker Face” and “The Traitors,” if you happen to’re accessing these exhibits and HBO’s and Paramount’s all by means of one platform on Amazon, the common person begins to not even have the ability to inform the distinction.
Such is the utopian imaginative and prescient of streaming that many executives have lengthy touted, that there will probably be one tremendous streamer to rule all of them and also you received’t must do guess work to determine which service has the present you truly need to watch (some individuals used to name this cable). Amazon is inching nearer to being that chief, however they’d must nonetheless make up plenty of floor if it was going to persuade Netflix and Disney that they want it. Netflix is dominant sufficient by itself that different studios — together with NBCUniversal — proceed to license their content material to Netflix, and that Netflix doesn’t must depend on another bundles to maintain individuals from canceling. Disney in the meantime has taken nice pains (and billions of {dollars}) to merge the performance of Disney+, Hulu, and the newly launched ESPN streamer into one place.
However Amazon have to be doing one thing proper if even Peacock sees the worth of hitching its wagon to the large man.