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    Home»Hollywood»Why Has 'Friday the thirteenth' Ignored This Good Advertising and marketing Stunt for 45 Years?
    Hollywood

    Why Has 'Friday the thirteenth' Ignored This Good Advertising and marketing Stunt for 45 Years?

    David GroveBy David GroveJune 13, 20258 Mins Read
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    Why Has 'Friday the thirteenth' Ignored This Good Advertising and marketing Stunt for 45 Years?
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    Friday the thirteenth is without doubt one of the most iconic horror franchises of all time. 2025 marks the forty fifth anniversary of the unique Friday the thirteenth, which opened in theaters in Could 1980. Jason Voorhees, the franchise’s iconic determine, is present process a major resurgence because the franchise unveiled a brand new design for the character to market the Jason Universe multimedia plan. With the final entry within the Friday the thirteenth sequence being launched in 2009, that is the longest hole within the franchise’s historical past. Friday the thirteenth will return quickly with the discharge of Camp Crystal Lake, a prequel sequence produced by A24 and set to stream on Peacock.

    Friday the thirteenth is without doubt one of the all-time nice film titles, taking part in off the city fable that’s famously unlikely. The franchise will get its title from the truth that the primary occasions of the primary movie happen on that day. Nevertheless, later movies within the franchise happen within the following days. Friday the thirteenth additionally attracts its title from the truth that, in-universe, it’s the birthday of Jason Voorhees. Jason Voorhees’ birthday was Friday the thirteenth in June.

    With June 13 right here, it appears like a missed alternative to not launch a brand new Friday the thirteenth challenge to tie in with Jason’s birthday, significantly because the sequence celebrates its forty fifth anniversary. The celebs are virtually aligned for some large Friday the thirteenth challenge in 2025. But the Friday the thirteenth franchise has by no means cashed in on this, because the sequence has by no means launched a movie on Jason Voorhees‘ birthday. Why is that? Effectively, it is surprisingly sophisticated.

    Not one of the ‘Friday the thirteenth’ Movies Have Opened on Jason’s Birthday

    Jason Voorhees drowns in friday the 13th

    Paramount Photos

    After 12 movies within the Friday the thirteenth movie franchise, not one of the motion pictures have ever opened on Jason Voorhees’ birthday of June 13. Throughout the final 25 years, Friday the thirteenth has landed in June 4 instances: 2003, 2008, 2014, and now 2025.

    2003 noticed the discharge of Freddy vs. Jason, however the movie opened on August 15, 2003. The June 13 slot that 12 months was occupied by extra conventional however forgettable summer season film fare, comparable to Hollywood Murder, Dumb and Dumber: When Harry Met Lloyd, and Rugrats Go Wild. The Unimaginable Hulk and The Taking place opened in theaters on June 13, 2008. 2014 noticed the discharge of Prepare Your Dragon 2 and 22 Leap Avenue on Jason’s birthday. 2025, the forty fifth anniversary of the Friday the thirteenth franchise, marks one other 12 months with no new entry. The franchise and the proper themed launch date at the moment are occupied by the live-action Prepare Your Dragon and A24’s Materialists.

    An edited image of Jason Voorhees in his hockey mask attacking someone and the killer from In a Violent Nature

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    In a Violent Nature Is an Honorary Friday the thirteenth Film

    The buzzy new slasher from IFC Movies is ideal for followers who’ve been lacking Jason Voorhees on the massive display.

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    With June thirteenth touchdown on a Friday being a rarity, it might be protected to imagine that a part of the rationale the Friday the thirteenth franchise has not launched a movie to tie-in with Jason’s birthday is that the sequence solely releases movies on the precise Friday the thirteenth and due to this fact will be at any level in a calendar 12 months. That is not the entire story. It is a rarity for the Friday the thirteenth movies to open on their namesake. Of the 12 movies, solely 4 have been launched on Friday the thirteenth. These are

    • Friday the thirteenth Half III – Aug. 13, 1982
    • Friday the thirteenth Half IV: The Last Chapter – Apr. 13, 1984
    • Jason Goes to Hell: The Last Friday – Aug. 13, 1993
    • Friday the thirteenth (reboot) – Feb. 13, 2009

    How has the Friday the thirteenth franchise been going for therefore lengthy, and so they by no means considered tying in a launch date to the birthday of their main villain? The sequence has had loads of alternatives to take action, however it seems that even Jason Voorhees is afraid of one thing: the aggressive summer season film season.

    ‘Friday the thirteenth’ Has Largely Prevented the Summer time Film Season

    There are Too Many Massive Blockbusters To Compete With

    Derek Mears as Jason Voorhees using an axe preparing to swing at someone in Friday the 13th (2009)

    Warner Bros. Photos / Paramount Photos

    Regardless of the Friday the thirteenth franchise being related to camp, making it an ideal match for the summer season film season, it has largely averted the aggressive movie-going market. Each Friday the thirteenth and Friday the thirteenth Half II opened in early Could, however that was about 20 years earlier than Marvel would redefine that timeframe as the beginning of the summer season film season. The truth is, Friday the thirteenth did land in June 1980, the 12 months the primary Friday the thirteenth opened in theaters. But the horror movie opted to keep away from the summer season and as an alternative opened two weeks earlier than Memorial Day.

    4 movies had been launched in August, in the direction of the top of the summer season film season, in what is usually outlined as a slower time for motion pictures, earlier than youngsters return to high school. Friday the thirteenth: Half VIII: Jason Takes Manhattan opened on July 28, 1989, however that movie notably had a a lot bigger publicity price range than earlier movies, debuting simply earlier than August. In 1989, Friday the thirteenth dates fell in January and October, that means Jason Takes Manhattan missed out on a giant Halloween launch. Friday the thirteenth has additionally by no means launched a film throughout October to capitalize on Halloween, which is nearly as shocking as by no means releasing a movie on the birthday of the titular villain.

    When Friday the thirteenth lands in June for Jason Voorhees’ birthday, it is Father’s Day weekend. Due to this, studios usually goal motion pictures geared toward older grownup males, however they are often seen by the entire household collectively. This is the reason movies like The Unimaginable Hulk, Prepare Your Dragon, and 22 Leap Avenue opened in that body. Whereas many fathers seemingly benefit from the Friday the thirteenth franchise, the film’s main demographic is youngsters and younger adults, making the prospect of releasing a movie on that weekend a chance.

    10 Jason Voorhees Facts You Never Knew Until Now

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    13 Friday the thirteenth and Jason Voorhees Details You By no means Knew Till Now

    Uncover the hidden legacy behind the long-lasting slasher Jason Voorhees, who has terrorized Camp Crystal Lake for 4 a long time within the Friday the thirteenth sequence.

    Though Friday the thirteenth was a constant moneymaker in the course of the Nineteen Eighties, the franchise turned a revenue relative to its funding. It by no means competed in field workplace ticket gross sales with different Nineteen Eighties blockbusters that dominated the summer season, comparable to Star Wars, Indiana Jones, Ghostbusters, Again to the Future, or The Karate Child. Subsequently, it is smart why Paramount Photos and, later, New Line averted the aggressive summer season film season, opting as an alternative for the top of August when the crowds have died down.

    Horror motion pictures are usually launched year-round, however for a very long time, studios believed releasing them in summer season was a chance. Significantly the crowded months of June and early July, because it was sometimes regarded as saved for the largest blockbusters. In 2023, James Wan and Jason Blum spoke to MovieWeb concerning the shifting nature of horror motion pictures as a viable summer season film whereas selling Insidious: The Pink Door. Movies like The Blair Witch Undertaking and The Sixth Sense did open in the summertime, however that was in the direction of the top of the season, on the finish of July and starting of August, respectively.

    Over the previous 15 years, because of horror franchises like The Conjuring and A Quiet Place, horror motion pictures have turn out to be a viable and worthwhile type of summer season film leisure. Two of summer season 2025’s most anticipated movies are horror movies. Last Vacation spot: Bloodlines has been a field workplace smash hit, and 28 Years Later appears to be like to take a large chunk out of the field workplace. It’s disappointing that there’s not a Friday the thirteenth film able to rejoice each the franchise’s forty fifth anniversary and Jason’s birthday, however the stage is ready for Jason Voorhees to return as a viable summer season film lead.

    Friday the thirteenth will not fall on Jason’s birthday in June till 2031, six years from now. That ought to give the franchise producers loads of time to organize a movie by then, as a result of that is too good a chance to go up once more. Friday the thirteenth is streaming free of charge on Tubi.



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