Kanye West, now going by Ye, made an entrance straight out of a actuality TV script, however this time, the door didn’t swing open for him. In 2022, the rapper and music mogul confirmed up uninvited at Skechers’ Los Angeles workplace, hoping for a shot at redemption — solely to be swiftly escorted out.
Skechers wasted no time shutting it down. Per CNBC, the corporate stated Ye “confirmed up unannounced and with out invitation” whereas additionally “engaged in unauthorized filming.” After a quick chat with two firm execs, Ye was proven the door with zero probability of an endorsement deal. Skechers made it crystal clear: “We condemn his current divisive remarks and don’t tolerate antisemitism or every other type of hate speech.” A lot for the shoe deal of the yr.
This awkward encounter got here simply someday after Adidas formally minimize ties with Ye. Adidas known as it quits in a shocking transfer, leaving Ye’s empire in shambles. Forbes even reported that his web value dropped by a whopping $1.5 billion, along with his fortune now sitting at a mere $400 million. That Adidas deal had been a money cow, however not anymore. His portfolio now consists of music, actual property, and a 5% stake in Kim Kardashian’s shapewear firm, Skims. Not dangerous, however nowhere close to his former “billionaire” standing.
And for those who thought Ye was going to take this all mendacity down, assume once more. In a put up titled “LOVE SPEECH,” he went public along with his emotions: “I LOST 2 BILLION DOLLARS IN ONE DAY,” he wrote. “THE MONEY IS NOT WHO I AM … THE PEOPLE IS WHO I AM.” Name it a dramatic exit, however Ye’s obtained his method of bouncing again, even when it’s a bit of chaotic.
Now, this entire Skechers fiasco didn’t come out of nowhere. Kanye West had already been on the radar for a lot of controversies lengthy earlier than his most up-to-date X rant. First, there was the White Lives Matter shirt at Paris Vogue Week, then the drama with Vogue’s Gabriella Karefa-Johnson. However the actual showstopper got here when he tweeted he was going “demise con 3 on Jewish folks.” That despatched shockwaves via the trade, resulting in mass condemnations throughout the board.
Foot Locker, Hole, and different retailers rapidly distanced themselves from Ye, pulling his Yeezy line from their cabinets. The fallout was quick and livid, and it’s protected to say Ye’s model took a major hit. As if his popularity wasn’t already on hearth, his makes an attempt to discover a new partnership solely worsened issues. So, along with his “Skechers technique” failing spectacularly, Kanye West’s fall from grace remains to be unfolding. From billion-dollar offers to being proven the door at Skechers, one factor’s clear: it’s not simply footwear slipping via his fingers.
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