Not each theater expertise is similar. Neglect going to totally different multi-plexes. There’s even nice variance throughout the identical areas these days, as patrons can select between customary codecs, premium codecs and all types of different choices. IMAX is, in fact, probably the most well-known of these premium format choices; so, we partnered with the trade chief and AMC Theatres to interview individuals popping out of a screening and ask why they upgraded their tickets.
We ended up speaking to greater than twenty individuals, and whereas every individual had their very own particular causes for preferring IMAX, there was additionally a extra common recurring theme: it’s higher. Which may sound very imprecise, however the individuals we talked to had been very particular about what they assume is healthier. Some talked concerning the sound. Some talked concerning the colour. Some talked about how crisp the image is. Some talked concerning the collective of all these issues making the presentation really feel fuller. You’ll be able to watch among the individuals we interviewed beneath…
Lots of people we talked to additionally centered on the immersive expertise. The purpose of watching a film is to get misplaced within the story. It’s sometimes simpler to try this at a movie show than at residence, and it’s even simpler to do it when watching in IMAX. The immersive expertise of watching a film in IMAX – from the crystal clear photos to dynamic sound – make you are feeling such as you’re within the film. You too can really feel that camaraderie with the gang round you. You don’t must know them or be an analogous kind of individual. You simply must share the expertise.
That cuts throughout genres too. We talked to 1 girl who instructed us how a lot she loves IMAX for all kinds of films, whether or not they be adventures or romances or mysteries or comedies. IMAX is ready to improve all of these experiences as a result of, regardless of what you will have heard, the purpose isn’t at all times to make it louder or scarier or extra chaotic. The purpose is to reinforce the movie in no matter approach is greatest for every particular person movie, which is why IMAX has began working immediately all through the filmmaking course of with the administrators themselves.
Fortuitously for all of us, IMAX has a ton of incredible motion pictures you may get misplaced in all summer season. In Could, they’re rolling out Thunderbolts, Last Vacation spot: Bloodlines and Mission: Unattainable – The Last Reckoning. All had been filmed for IMAX and had been labored on collaboratively with the filmmakers and the premium format chief to get one of the best and most immersive presentation potential. Be certain that to verify them out at your native AMC.