Home of McDowell’s Soda has introduced beloved actor Vijay Deverakonda as the latest face of the model. He joins forces with youth icon and long-term model ambassador Kartik Aaryan in a marketing campaign that celebrates one of the crucial highly effective feelings that connects India’s youth – Yaari. Recognized for his blockbusters like Liger, Pelli Choopulu and Arjun Reddy, Vijay instructions an enormous pan-India following, with deep-rooted reputation throughout the South. His presence brings a recent wave of vitality and charisma to the model. With sturdy resonance amongst Gen Z and millennial audiences, he embodies a new-age voice that displays the model’s core values of friendship and genuine connections. Past cinema, Vijay stands as a cultural pressure and a logo of recent self-expression.
Vijay Deverakonda joins Kartik Aaryan as face of McDowell’s Soda
With Vijay approaching board alongside Kartik Aaryan, Home of McDowell’s strengthens its presence throughout India’s various cultural panorama — weaving collectively tales, areas, and personalities by way of the timeless thread of Yaari. Collectively, the duo embodies the spirit of at present’s India – expressive, enjoyable, rooted, vibrant and united by shared experiences.
Talking on the event, Varun Koorichh, Vice President and Portfolio Head – Advertising and marketing, Diageo India, mentioned, “Home of McDowell’s Soda has constructed a legacy of celebrating friendships and fostering significant connections – the type that creates memorable moments and unbreakable bonds. Through the years, the model has continued to evolve with the altering tides of tradition and client behaviour, whereas staying true to its core function: championing the spirit of friendship.
Vijay Deverakonda embodies the values of at present’s era – actual, grounded, and deeply related to his roots. His authenticity and wide-reaching attraction make him a pure extension of the model’s voice. With Vijay and Kartik collectively, we’re bringing two highly effective storytellers into the fold – voices that replicate the feelings, aspirations, and friendships that outline fashionable India.”
Expressing his enthusiasm for the partnership, Vijay Deverakonda mentioned: “A few of the most defining moments in my life have been formed by the individuals who stood beside me — my associates who’ve been there by way of success, battle, and all the things in between. That type of bond is uncommon, and it’s one thing I maintain closest to my coronary heart. That’s what makes this affiliation with Home of McDowell’s Soda so particular. It’s a model that celebrates the fantastic thing about actual, unfiltered friendships — those that floor you, elevate you, and stick with you. There’s one thing extremely highly effective about staying related to your roots and reliving these reminiscences along with your closest yaars. For me, that is greater than a collaboration — it’s a partnership with a model that really displays what I consider in. I’m excited for the journey forward and all the things we’ll create collectively.”
Additionally Learn: Makers of Vijay Deverakonda’s Kingdom considering eradicating ‘offensive’ parts from the movie
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