Vidya Balan has been introduced as the brand new model ambassador for Welspun, a number one identify in dwelling textiles. The collaboration marks a major second for the model because it units out to develop its presence throughout Indian households with a recent and relatable face on the forefront.
Vidya Balan named model ambassador for Welspun’s new 360° marketing campaign
As a part of this high-impact partnership, Vidya will function in Welspun’s upcoming 360-degree advertising and marketing marketing campaign, aimed toward highlighting the model’s core guarantees—sturdiness, consolation, innovation, and day by day relevance throughout its intensive dwelling textile vary. The marketing campaign will embody model movies and promotional content material designed to attach with shoppers throughout each city and rural India.
Talking concerning the affiliation, Saumil Mehta, president & enterprise head of home dwelling textile at Welspun International Manufacturers, mentioned, “Welspun’s imaginative and prescient of ‘Har Ghar Welspun’ is about making trusted high quality accessible to each Indian dwelling. As tens of millions of shoppers transfer from unbranded to branded selections, we see a robust alternative to guide with authenticity and worth. Vidya Balan embodies that spirit—grounded, relatable, and provoking—which makes her the right associate as we develop our attain and deepen our relevance throughout Bharat.”
Identified for her versatility and substance-driven roles, Vidya brings extra than simply star energy—she brings belief and relatability, which aligns seamlessly with Welspun’s model ethos. The selection of Vidya because the face of the model additionally displays Welspun’s concentrate on authenticity and emotional join.
Pradnya Popade, head of promoting – home dwelling textile, Welspun International Manufacturers, added, “Vidya Balan’s authenticity, grounded selections, and pan India join make her a pure match. Her easy storytelling and the way in which she connects with audiences at giant meaningfully, mirror the type of relationship we intention to construct with our shoppers. She resonates with the identical values that outline our model—belief, relevance, and objective. At a time when Indian shoppers are transferring towards smarter, value-driven purchases, Welspun affords merchandise that mix sturdiness, performance, innovation, making it value their funds.”
Expressing her enthusiasm, Vidya Balan shared, “I’ve all the time believed in associating with manufacturers that stand for one thing significant. Welspun’s concentrate on sturdiness, consolation, and various design actually resonates with me. It’s a model that understands individuals’s day by day wants and delivers with sincerity—and I’m proud to be a part of this journey.”
With this collaboration, Welspun is about to strengthen its join with the evolving Indian client, and Vidya Balan’s presence guarantees to lend heat, belief, and nationwide enchantment to the model’s evolving identification.
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