In a strategic transfer to modernize its heritage model, Vasmol has formally signed acclaimed actress Vidya Balan because the model ambassador for its newly launched Vasmol Henna Crème Hair Color and Shampoo Hair Color strains. This launch marks a shift to a more moderen format—amenity‑primarily based, ammonia‑free crème merchandise—mixing conventional henna advantages with trendy comfort.
Vidya Balan joins Vasmol as model ambassador for brand new henna crème vary
Vasmol’s CEO, Dheeraj Arora, highlighted the model’s legacy, “For over six a long time, Vasmol has been an integral a part of Indian houses, cherished not simply in each day rituals but in addition deeply inside our hearts. Our latest providing, Vasmol Henna Crème Hair Color, signifies one other significant step ahead, the place custom meets trendy comfort. Vidya Balan is the proper embodiment of Vasmol’s core values, rooted in custom but trendy in her decisions. Her genuine persona resonates deeply with Indian girls who worth real, enduring magnificence.”
Priyanka Puri, Senior VP–Advertising and marketing at Vasmol’s father or mother firm HRIPL, strengthened this alignment, “The launch of Vasmol Henna Crème Hair Color marks a pivotal second in our model journey, the place custom meets trendy science. It’s greater than only a product; it’s a promise of protected, ammonia-free gray protection rooted within the timeless energy of henna and enriched with the comfort of a crème format for right now’s discerning lady. We’re excited to have Vidya Balan. Her magnificence, authenticity, and robust voice for self-expression completely mirror our model’s ethos. She embodies the trendy Indian lady who embraces her roots whereas shifting ahead with confidence. With Vidya as our ambassador, we goal to deepen client belief and strengthen Vasmol’s legacy throughout generations. Collectively, we proudly say— ‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Color ka kamaal.”
Vidya Balan herself expressed pleasure for the partnership, “Each lady needs to feel and appear her finest with out compromising on care. Henna has all the time been a particular a part of our tradition. Vasmol Henna Crème Hair Color brings that acquainted goodness in a contemporary, no-ammonia format that ladies can belief. It’s protected, rooted, and delightful, all the pieces I consider in. I’m excited to be again with the model that celebrates pure magnificence and the enjoyment of being your self.”
The brand new product vary is accessible in finances‑pleasant pack sizes, ranging from 25 ml, and is accessible throughout main stores nationwide. This marketing campaign launch comes amidst a broader pattern of main Indian manufacturers onboarding well-respected feminine celebrities—similar to Triptii Dimri, Meenakshi Chaudhary, Jasprit Bumrah, and Sachin Tendulkar—to strengthen emotional join and model narrative throughout Bharat.
Additionally Learn : Vidya Balan shuts down physique picture critics; says, “I truly consider there’s nothing mistaken with me”
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