ENO, a well known antacid model in India, has introduced Nationwide Award-winning actor Vicky Kaushal as its new model ambassador. For greater than 50 years, ENO has been providing fast aid from acidity, turning into a well-recognized identify in lots of Indian households.
Vicky Kaushal joins ENO as model ambassador in new marketing campaign
The collaboration begins with a nationwide multimedia marketing campaign highlighting ENO’s function as a fast resolution for acidity aid. Within the marketing campaign, Vicky Kaushal performs ‘Jaadugar Samrat,’ a magician whose efficiency is briefly affected by acidity. With ENO’s assist, he shortly recovers and continues his act. The advert makes use of a light-weight, relatable story to point out how acidity can strike at any time and the way ENO might help present quick aid.
With this marketing campaign, ENO seems to be to additional reinforce its presence as a well-liked and broadly obtainable antacid in India. It continues to concentrate on providing fast and reliable aid, serving to shoppers take pleasure in their meals with out fear. The model additionally goals to stay a most well-liked selection for these in search of quick aid, distinguishing itself from slower choices.
Bineet Jain, Class Head – Digestive Well being, Haleon India, expressed his enthusiasm about this partnership, saying, “For generations, Indians have relied on ENO for quick and efficient aid from acidity, making it a family identify. Our continued management within the class is a testomony to this unwavering belief. ENO champions one’s urge for food for all times and we need to make sure that everybody can proceed to take pleasure in their favorite meals with out the fear of discomfort. This marketing campaign reaffirms ENO’s promise of fast aid, and we discovered the right companion in Vicky Kaushal – an actor who, very like ENO, resonates throughout generations. As a model that’s really a ‘Bharat’ model, Vicky’s authenticity and extensive attraction make him the right voice to speak ENO’s legacy of belief and effectiveness.”
Sharing his pleasure in regards to the affiliation, Vicky Kaushal mentioned, “In a rustic that loves meals, ENO is a trusted ally for Indians. I’ve skilled first hand the quick and guaranteed aid ENO brings, letting me savour my favorite meals with out hesitation. I liked donning the function of a magician within the new ENO marketing campaign and had enjoyable doing it with Shoojit and his crew. I’m proud to be related to a model that Indian households have trusted for generations.”
Developed by Ogilvy, the marketing campaign will likely be promoted throughout TV, digital, print, outside, and social media platforms. The inventive strategy blends Vicky Kaushal’s on-screen presence with ENO’s core message, presenting the model’s promise in a easy and fascinating manner.
“ENO will get to work in simply six seconds, so we thought, why not carry that pace and marvel to life with an advert movie that appears like an actual magic present. We gave Vicky Kaushal a glance of a charismatic magician, and in the course of the traditional ‘physique separation’ act, the actual trick wasn’t simply separating a person in two halves with a spell—it was making acidity disappear! The movie showcases ENO’s means to ship fast consolation when it issues most,” mentioned Sujoy Roy & Nitin Srivastava, Chief Inventive Officers – North at Ogilvy.
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