Arrow, one in all India’s most iconic premium clothes manufacturers with a legacy spanning over 170 years, has introduced the onboarding of actors Vedang Raina and Khushi Kapoor as its latest model ambassadors. The collaboration marks a classy new chapter for the heritage label because it continues to attraction to a youthful, fashion-forward viewers.
Vedang Raina and Khushi Kapoor be part of fingers as new model ambassadors of Arrow; deliver contemporary vitality to campaigns
Vedang Raina, who made his Bollywood debut with Zoya Akhtar’s The Archies, has rapidly turn out to be a reputation to look at due to his easy charisma and sharp sense of fashion. His assured and dynamic persona mirrors Arrow’s imaginative and prescient of the modern man who values grooming and class. Alongside him, Khushi Kapoor, who additionally debuted in The Archies and is gearing up for upcoming initiatives, lends her elegant but trendy outlook to the model’s evolving id. Along with her easy grace and youthful attraction, she enhances Arrow’s enduring appeal and connects seamlessly with the subsequent era.
Talking on the affiliation, Anand Aiyer, CEO of Arrow India, mentioned, “Arrow has at all times stood for model, confidence, and class. Vedang and Khushi symbolize in the present day’s aspirational India, rooted in authenticity but unafraid to embrace modernity. Their personalities align seamlessly with our imaginative and prescient of dressing the fashionable males who values each model and innovation.”
The duo will headline Arrow’s upcoming marketing campaign, ‘Tailor-made for the Good Life’, shot in opposition to the backdrop of New York Metropolis—paying homage to the model’s American heritage whereas celebrating confidence, refinement, and easy model.
Apparently, this isn’t the primary time Vedang and Khushi have come collectively for a fashion-forward collaboration. Their chemistry, first famous in The Archies promotions, has already translated into a number of model campaigns, the place their on-screen bond has been reimagined for fashionable picture shoots and movies. Their presence collectively displays the aspirational but relatable vibe that resonates with in the present day’s audiences.
This affiliation highlights Arrow’s dedication to staying in sync with evolving client tastes whereas holding agency to its timeless legacy of workmanship and innovation. With Vedang Raina and Khushi Kapoor as the brand new faces of the model, Arrow seems set to make a robust assertion within the trend panorama.
Additionally Learn: Vedang Raina on comparisons with Ahaan Panday, “There have been visible comparisons with many individuals as quickly as I stepped into the trade”
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