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Kevin Sabitus / Contributor through Getty Pictures
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SZA at 2025 Tremendous Bowl halftime Present
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Key Takeaways:
- SZA has been named Vans’ first-ever creative director, marking a serious step in her style journey.
- Her inventive function consists of co-creating and designing sneakers and attire.
- This transfer highlights how artists are more and more influencing the path of main style manufacturers.
SZA has conquered music, make-up, and now, she’s taking up sneakers. On Thursday (Aug. 14), Vans named the “Snooze” artist as their first-ever creative director, with new designs coming “very quickly.”
“In Vans, I be at liberty!” SZA mentioned in a press release, paired with a video of her carrying the model’s Knu Skool in black and white. “They’ve all the time had an ethos I join with,” she added of the traditional silhouette. In her new function, she’ll be reimagining and steering the model’s upcoming campaigns.
Followers may anticipate her fingerprints on future collections, each for attire and sneakers. “As creative director, my mission is to indicate that pleasure, neighborhood, creativity and style are all nonetheless intersectional. That humanity, tradition and connection are nonetheless the entry factors,” the singer mentioned. Check out the clip under.
Talking with Vogue, SZA defined why the partnership “makes a lot sense” for each of them. “Skate tradition is so paramount [to Vans], however the ethos of skate tradition is what I believe is gorgeous,” she shared. “There’s a number of perseverance, making an attempt and failing — a neighborhood that likes to take dangers.”
Plus, anybody who’s adopted the Grammy Award-winning singer’s model is aware of she loves “very frilly or hyper-feminine issues,” then balancing it out by “throwing on a unclean pair of Vans.” Nevertheless, if the second requires it, she mentioned, “Carrying a clear, crispy pair of Vans appears like carrying a go well with. I really feel very pristine.”
For years, footwear has been one of many extra worthwhile facet hustles in music. Drake’s partnership with Nike birthed NOCTA, and Rihanna — whose enterprise strikes SZA seems to be echoing — has been steering Fenty x PUMA as inventive director for a while.
Vans’ announcement comes contemporary off SZA finishing the European leg of the “Grand Nationwide Tour” with Kendrick Lamar.