In a transfer as daring as it’s rooted, Ugaoo — India’s #1 house gardening firm — has introduced beloved actor and popular culture icon Jackie Shroff as its model ambassador. This collaboration with the well-known environmentalist marks a pivotal second for Ugaoo because it evolves from a inexperienced model adored by city audiences to a cultural mainstay throughout India’s Tier 2 and three cities.
Ugaoo welcomes Jackie Shroff as model ambassador
Having spent a decade cultivating a greener India, Ugaoo has performed a key position in shaping how city Indians understand and work together with nature of their on a regular basis lives. The model has steadily constructed emotional fairness by way of a powerful content-first technique, utilizing storytelling, community-driven campaigns, and relatable plant care content material to make gardening much less intimidating and extra joyful for everyone. Ugaoo’s digital presence has cultivated a loyal, plant-loving group that views houseplants not simply as décor, however as significant companions, symbols of non-public progress, and instruments for emotional expression.
As Ugaoo enters its subsequent section of progress, reaching deeper into the heartland, it wants greater than a marketing campaign; it wants a cultural bridge. Jackie Shroff, the beloved Bollywood actor and unique inexperienced crusader, suits this position seamlessly. Identified for his earthy authenticity, irreverent appeal, and lifelong love for crops, Jackie has at all times walked the stroll. From arriving at occasions with a spider plant slung round his neck, spreading the inexperienced message far and vast, to nurturing his natural farm, his connection to nature is each private and deeply profound.
Furthermore, Jackie’s legacy as a popular culture icon with a loyal fan base that cuts throughout age teams makes him the right ambassador for Ugaoo. This model resonates equally with Gen Z, millennials, and older generations. His persona is timeless, his enchantment is cross-generational, and his relevance in India’s cultural creativeness makes this collaboration a pure match.
“Jackie Shroff is not only a face, he’s a sense. For years, we’ve labored to make crops part of India’s emotional and cultural material. And Jackie embodies every thing we consider in: he is playful, rooted, and passionately inexperienced. There may be no person we might have labored with on this capability — it was Jackie or nobody. As we put together to broaden throughout Bharat, his presence brings immediate relatability, timeless credibility, and a refreshing sense of enjoyable to our story,” mentioned Siddhant Bhalinge, Founder & CEO of Ugaoo.
Jackie’s affiliation with Ugaoo launches with a high-impact marketing campaign movie conceptualised by Thought Over Design and produced by Cathect Studios. Set in a comfortable lounge, the movie opens on a dramatic observe with a distraught plant mum or dad grieving over her wilted Alocasia. Jackie consoles her in his signature fashion, ordering a contemporary one from Ugaoo, with the promise of an extended and more healthy plant for all times. The movie ends with the unforgettable line, “Ugaoo, Bhidu, Ugaoo,” mixing emotion, humour, and plant care into a wonderfully potted story.
Talking of the affiliation, Jackie Shroff mentioned, “Vegetation aren’t simply decor; they’re companions, remedy, and a connection to life. Placing my arms within the soil brings me peace. Associating with Ugaoo is a no brainer; they’re spreading a inexperienced motion throughout India. Collectively, we’re nurturing a era that values nature. I am glad to be part of this mission, inspiring others to dwell rooted and related.”
This collaboration is greater than a celeb tie-in; it’s a cultural second. It alerts Ugaoo’s ambition to embed itself into the on a regular basis lives of Indians through the use of crops not simply as décor however as emotional connectors. The model can be tapping right into a rising pattern: making plant gifting a considerate, lasting various to conventional presents like flowers and goodies, symbolising care, progress, and continuity.
Whether or not it’s a spider plant despatched as an apology, twin succulents exchanged as modern-day friendship bracelets, or a potted pothos marking a pair’s first house collectively, Ugaoo is redefining how India expresses emotion. Vegetation, in contrast to different typical presents, last more, develop with you, and develop into shared symbols of care and connection.
Concurrently, Ugaoo continues to champion gardening as a psychological wellness ritual. With extra folks looking for conscious habits of their fast-paced city lives, easy acts like watering crops, nurturing leaves, and watching one thing develop have emerged as a robust, grounding routine.
With over 1 million prospects and a rising footprint throughout e-commerce, q-commerce, and offline shops in Mumbai, Pune, and Bengaluru, Ugaoo is now primed for outsized scale. Jackie’s affiliation marks the start of a sequence of initiatives, from new product codecs to regional storytelling, that can cement Ugaoo’s place as India’s most culturally related and emotionally resonant inexperienced model.
As India begins to view crops not simply as purchases however as an integral a part of how we dwell, love, and heal, Ugaoo — with Jackie Shroff by its aspect — is right here to cleared the path.
Additionally Learn: Ajay Devgn mimics Sunny Deol, Suniel Shetty, Jackie Shroff in hilarious Border spoof in Son of Sardaar 2
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