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VALERIE MACON / Contributor through Getty Photographs
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Tyler, the Creator performs throughout 2024 Coachella Valley Music and Arts Pageant
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Key Takeaways:
- Tyler, The Creator lends his voice to Nike’s newest marketing campaign aimed toward Gen Z.
- The commercial challenges conventional sports activities motivation by rethinking the “Simply Do It” mindset.
- Nike contains clips of stars like LeBron James and Caitlin Clark to attach with youthful athletes.
Tyler, The Creator has simply utilized his affect to an all-time nice slogan. The Odd Future rapper and singer narrates Nike’s new “Why Do It?” marketing campaign, which is a homage to its basic tagline.
On Thursday (Sept. 4), the model unveiled a brand new marketing campaign that it hopes will reintroduce its famed “Simply Do It” motto to a brand new technology of athletes and followers. It goals to take action with “Why Do It?,” which is designed to faucet into the motivations of younger athletes.
“‘Simply Do It’ isn’t only a slogan — it’s a spirit that lives in each heartbeat of sport,” Nicole Graham, Nike’s govt vp and chief advertising and marketing officer, stated in a press assertion. “It’s the idea that, collectively, we will encourage, unite and elevate ourselves past what we thought doable. With ‘Why Do It?,’ we’re igniting that spark for a brand new technology, daring them to step ahead with braveness, belief in their very own potential and uncover the greatness that unfolds the second they determine to start.”
The unique “Simply Do It” marketing campaign debuted in 1998. In 2025, Tyler, the Creator’s distinct voice is heard within the new Nike commercial, which it calls a “movie,” that’s heavy on the melodrama. “Why do it? Why would you make it more durable on your self?,” the DON’T TAP THE GLASS rapper says at first of the clip. “Why likelihood it? Why put it on the road?”
As he speaks, readily acquainted Nike-sponsored athletes together with tennis star Carlos Alcaraz, NFL working again Saquon Barkley, WNBA star Caitlin Clark and future NBA Corridor of Famer LeBron James are seen of their aggressive factor. The roughly minute-long advert closes with Tyler saying, “However my query is: What in the event you don’t?,” earlier than sharply slicing to a crimson “Simply Do It” graphic on the display.
Tyler has been collaborating with Converse to create sneakers tagged to his GOLF le FLEUR* clothes model since 2016. However in the event you’re questioning if he’s jumped ship — Nike bought Converse approach again in 2003, so it’s nonetheless all within the household.