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Screenshot from Tyler, The Creator’s “Sugar On My Tongue” music video
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Tyler, The Creator in “Sugar On My Tongue” music video
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Key Takeaways:
- The music video for Tyler, The Creator’s “Sugar On My Tongue” options surreal latex visuals, nudity and a blooming tongue that pushes inventive boundaries.
- The monitor seems on his newest undertaking, DON’T TAP THE GLASS, which attracts from New Orleans bounce and different regional sounds.
- Tyler’s self-directed clip continues his custom of provocative, performance-driven storytelling.
Tyler, The Creator will get a bit — really, make that lots — kinky in his music video for “Sugar On My Tongue.” Launched on Tuesday (Aug. 12), the self-directed visuals see the rapper dancing in a tiled room, later absolutely suited in latex, and at one level, apparently carrying nothing in any respect.
The clip opens with Tyler seemingly attempting to impress a lady wearing crimson from throughout the room. “Inform your mama / Inform your daddy / Inform the b**ches that you already know / What you heard about me,” he sings as her family and friends instantly seem out of skinny air. Quickly, the area fills with individuals dancing alongside to the report’s refrain.
From there, the temper turns into one thing darker and significantly hornier. Tyler returns in a latex gimp swimsuit, being tugged towards the identical lady by way of leash. In contrast to earlier than, the place everybody was absolutely clothed, her dad and mom and associates are stripped to nothing however their underwear by the point the Flower Boy artist reaches the pre-chorus once more.
About two minutes in, Tyler cuts his tongue off, just for the now-naked lady to water it like a plant till it blossoms into an enormous, pink blob. It’s simply one of the crucial inventive visuals we have gotten so removed from the rapper’s newest undertaking, DON’T TAP THE GLASS. Watch beneath.
DON’T TAP THE GLASS dropped with little warning in July. It managed to maneuver a formidable 197,000 album-equivalent items in simply 4 days and safe the highest spot on Billboard’s 200 chart. In line with Tyler, a lot of the report’s sound pulls from the power and rhythm of New Orleans bounce.
“Bro, should you grew up within the South and you already know New Orleans bounce, DON’T TAP THE GLASS is New Orleans bounce,” he advised Apple Music’s Zane Lowe. “‘Don’t You Fear Child,’ that’s Atlanta bass. That’s Miami bass, however a few of these of us… didn’t develop up inside that tradition.”
He added, “So, ‘I’ll Take Care of You,’ that’s a U.Ok. jungle report. And a few individuals is perhaps like, ‘You possibly can’t dance to that,’ however that’s dance music.”