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Tyla has lengthy confirmed she has the vary. In any case, “Water” gained a Grammy, her self-titled debut album arrived with glowing critiques, and her stage presence virtually speaks for itself. Now, the South African songstress is including modeling to her rising listing of accomplishments.
On Thursday (March 20), H&M unveiled its Spring/Summer season 2025 assortment that includes Tyla and Sydney Seethal. The “On and On” artist modeled a pale-yellow outsized shirt and mini skirt from the road whereas her sister wore a ruffled tunic.
“She conjures up me as a result of it’s like, ‘Lady, how did you do that?’ Simply maintain doing what you’re doing,” Sydney stated within the director’s reduce. She added, “It’s loopy to see that she’s gone thus far, and I see no worry in you.”
“I’m in a position to simply snort as loud as I need to, yawn as huge as I need to,” Tyla shared earlier than emphasizing, “That’s freedom.” Have a look beneath.
“This season, we have been impressed by completely different phases and moments of ladies’s lives and the richness of femininity,” H&M Design Director Eliana Masgalos stated of the marketing campaign, which additionally featured FKA twigs, Caroline Polachek, and extra, in a press assertion. She continued, “We wished to supply distinctive items that convey vitality and lightweight.”
Tyla is not any stranger to style, having starred in her first main marketing campaign with Hole in 2024. Nevertheless, modeling past journal covers and album paintings continues to be a comparatively new lane for her. We acquired a glimpse of her potential some months later in the course of the Victoria’s Secret Trend Present, the place she strutted the runway earlier than launching right into a medley of “PUSH 2 START” and “Water.”
Talking with ELLE that very same 12 months, the singer admitted that modeling felt “awkward” at first. Nevertheless, she rapidly got here to know that very like music, perfection doesn’t occur on the primary attempt. “I spotted that if there’s a nasty shot, we’ll get an excellent one. I’m extra comfy making errors,” she famous.
With that being stated, Tyla is a pure in entrance of the digital camera, and never simply in terms of music movies. With the best way she’s taken over the music business, it wouldn’t be all that shocking to see her cement herself in modeling simply as simply.