The newest morning information scores have seen a shocking swing in direction of ABC Information, with Good Morning America touchdown within the prime spot in each whole viewers and the important thing demo for the primary time in nearly two years.
In keeping with AdWeek, citing live-plus-same-day knowledge from Nielsen for the week of July 21, GMA knocked NBC Information’ At present present from its longtime spot on the prime of the scores charts. GMA averaged 2.625 million whole viewers and 481,000 viewers within the coveted Adults 25-54 demo, marking the primary time for the reason that week of August 7, 2023, the present has held the highest spot in each measured classes.
In comparison with the week prior, GMA was up 1% in whole viewers and eight% in the important thing demo. The present additionally held up properly in comparison with the identical week in 2024 (the week of July 22), remaining flat within the demo and down simply 1% in whole viewers.
The At present present fell to second place in each whole viewers and demo, with 2.297 million whole viewers and 474,000 within the demo. In comparison with the week earlier than, At present was down 5% in whole viewers and 10% within the demo. The present was additionally down on 2024, with -12% in whole viewers and -20% in the important thing demo.
CBS Mornings occupied the third spot with 1.8 million whole viewers and 287,000 viewers within the demo for the week of July 21. Whereas the present was down 2% in whole viewers on the week prior, it was up 11% within the demo, making it the one community to achieve double-digit enhancements. Nonetheless, in comparison with 2024, CBS Mornings was down 10% in whole viewers and 20% within the demo.
GMA is hosted by Robin Roberts, George Stephanopoulos, Michael Strahan, and Ginger Zee, with Lara Spencer as contributor. In the meantime, At present is helmed by Savannah Guthrie, Craig Melvin (who changed Hoda Kotb again in January), Al Roker, Carson Daly, Jenna Bush Hager, Dylan Dreyer, and Sheinelle Jones.
CBS Mornings is hosted by Gayle King, Nate Burleson, and Tony Dokoupil, with Vladimir Duthiers and Adriana Diaz serving as fill-ins.
Good Morning America, Weekdays, 7am/6c, ABC
At present, Weekdays, 7am/6c, NBC
CBS Mornings, Weekdays, 7am/6c, CBS