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The highway to The Weeknd’s upcoming album, Hurry Up Tomorrow, continues. On Monday (Nov. 11), the singer-songwriter introduced that he’s partnering with Apple for an immersive expertise titled “Open Hearts.”
Set to debut on Friday (Nov. 15), the mission might be accessible completely by way of Apple’s Imaginative and prescient Professional augmented actuality headset and choose shops. The teaser clip kicked off with an ambulance rushing down a road, adopted by scenes of the XO founder opening double doorways to a brilliant mild and slipping off a darkish cloak.
The video’s description hinted, “Journey alongside The Weeknd via a surreal, haunting cityscape on this electrifying sonic voyage.” In the mean time, it’s unclear whether or not the launch might be accompanied by new music or materials that followers have already heard earlier than.
So far, The Weeknd has teased Hurry Up Tomorrow with three singles, the primary being September’s “Dancing In The Flames.” The observe’s accompanying visible effort, which was shot completely on an iPhone 16 Professional, noticed the singer driving a pink convertible earlier than it in the end crashed. By the video’s finish, he may very well be seen surrounded by EMTs.
Later that month, the Starboy creator joined forces with Playboi Carti for “Timeless,” adopted by him and Anitta releasing “São Paulo” on Halloween. It’s value mentioning that each songs had been initially previewed within the Brazilian metropolis throughout The Weeknd’s one-night live performance earlier within the 12 months.
The Canadian artist can also be engaged on a movie, which can have the identical title as his upcoming LP and is about to hit theaters in 2025. He’ll star within the psychological thriller alongside Barry Keoghan and Jenna Ortega, with Daniel Lopatin engaged on the mission’s rating.
“Abel is a visionary whose artwork can’t be confined by any single medium,” Lionsgate Movement Image Group Chairman Adam Fogelson stated. “With Hurry Up Tomorrow, in partnership with Trey, his musical universe expands onto the massive display with a psychological thriller that may usher in a brand new cinematic expertise for followers. We’re thrilled to be bringing it to audiences worldwide.”