Taylor Swift has formally entered a brand new period. The pop star introduced her twelfth studio album, The Lifetime of a Showgirl, at precisely 12:12 AM ET on Tuesday, August 12, and marked the event by lighting up New York Metropolis’s Empire State Constructing in vivid orange.
The landmark’s Instagram account shared a photograph of the glowing constructing with the caption, “Onto the following period,” referencing Swift’s record-breaking Eras Tour. Orange is the primary colour theme of the upcoming album, which Swift has been teasing with delicate hints over the previous few days.
Taylor Swift proclaims album with Travis and Jason Kelce
Swift revealed The Lifetime of a Showgirl on the New Heights podcast, hosted by her boyfriend, NFL star Travis Kelce, and his brother, Jason Kelce. Within the video clip shared on Instagram, Swift teased, “Can I present you one thing?” Jason responded, “Okay. What will we bought? We bought a briefcase? Mint inexperienced, with T.S. on it.”
“Yup,” Swift replied earlier than revealing, “That is my model new album, The Lifetime of a Showgirl. TS 12!” Travis then cheered, “TS 12!” The album cowl itself stays obscured, however Swift’s web site now shows a blurred picture in orange and inexperienced.
Right here’s what we learn about The Lifetime of a Showgirl
Orange performs a significant position on this album’s branding. Within the podcast clip, a number of books with orange covers seem behind Swift, together with works on Jean-Michel Basquiat, Marc Chagall, and Ruth Asawa, all linked to modernism and neo-expressionism. A silver microphone, a soccer, and a ebook on artist Mark Rothko, identified for orange-themed summary artwork, are additionally seen.
Swift added a countdown timer to her web site on Monday, August 11, which ended at 12:12 a.m. ET. The countdown featured an orange glitter background with mint inexperienced numbers, matching the colour scheme revealed to this point.
Launch date nonetheless a thriller
Whereas the official launch date for The Lifetime of a Showgirl just isn’t confirmed, Swift’s web site exhibits that bodily copies will ship earlier than October 13, as per PEOPLE. The announcement comes simply months after Swift re-acquired the masters for her first six albums, Taylor Swift, Fearless, Converse Now, Pink, 1989, and Fame, from Shamrock Capital in Could.
With the Empire State Constructing glowing orange and clues scattered throughout her set design, Taylor Swift’s subsequent chapter is formally underway, leaving followers keen to find what The Lifetime of a Showgirl will deliver.
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