Taylor Swift simply flipped the script on album bulletins. As an alternative of a normal press launch or flashy social media drop, she selected a late-night shock on New Heights, the podcast hosted by none aside from her boyfriend, NFL star Travis Kelce, and his brother Jason. Swift’s forthcoming twelfth studio album marks her first main launch since her 2024 album, The Tortured Poets Division. It additionally hints at a contemporary new chapter within the songstress’s ever-evolving profession!
Taylor Swift Drops Shock Album On Travis Kelce Podcast
Taylor Swift revealed The Lifetime of a Showgirl, her twelfth studio album and first main undertaking since final 12 months’s The Tortured Poets Division. Swifties instantly misplaced their minds, crashing her web site because the countdown hit zero at 12:12 am.
🚨TAYLOR SWIFT OFFICIAL WEBSITE HAS CRASHED. pic.twitter.com/b1BhfXRp1E
— Taylor Swift Charts+ (@chartstswift) August 12, 2025
The reveal itself had that traditional Tay theatrical vibe. Sitting subsequent to Travis Kelce, she opened a mint inexperienced briefcase stamped along with her signature orange initials. Inside was a vinyl copy of the brand new album, although the quilt artwork stayed mysteriously blurred, leaving followers hungry for particulars. Jason Kelce shouted “TS12!” whereas Travis confirmed pure pleasure. It was a enjoyable second for the couple, who first sparked romance after the athlete’s playful 2023 shoutout to Swift on this very podcast.
Posted at 12:12 on the twelfth. ❤️🔥 Tay’s twelfth album known as…………
pre pre-order now at https://t.co/oGYV230otf pic.twitter.com/gUAIEEDZmm
— New Heights (@newheightshow) August 12, 2025
Swift has been dropping hints for months, constructing hype. The orange theme was all over the place, from the glowing countdown on her web site to her Eras Tour outfits final 12 months. Followers seen cryptic clues in her social media posts and letters. For instance, in Might 2025, her letter about lastly proudly owning her grasp recordings included the phrase “thiiiiiiiiiiiis” with 12 ‘i’s. It’s a intelligent nod to her twelfth album. And a curated Spotify playlist titled “And, child, that’s present enterprise for you,” teased a return to her polished pop roots paying homage to Pink and 1989.
This announcement follows a blockbuster 2024. The Tortured Poets Division smashed data, promoting 2.61 million copies in its first week (Reuters reported). Swift additionally ended an extended battle over her music rights by reclaiming her masters in Might 2025. It’s a enormous win after years of disputes sparked by Scooter Braun’s controversial acquisition of her outdated label.
With The Lifetime of a Showgirl, Swift appears ready to merge her signature narrative with grandiose dramatics. The launch timing for the report stays unconfirmed thus far. Per Taylor Swift’s official website, the album is anticipated to dispatch by October 13. Supporters gained’t endure a prolonged wait to find extra particulars! The total New Heights episode drops August 13 at 7 p.m. ET and will probably be out there on all platforms like YouTube and Spotify. For now, the countdown is on for what might be Swift’s most dazzling period but.
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