A brand new American Eagle promoting marketing campaign centered round actress Sydney Sweeney is credited with propelling the corporate’s inventory by greater than 15% this week.
On the shut of buying and selling on July twenty second, American Eagle’s inventory was priced at $10.20. The marketing campaign with Sydney launched the next day. By Thursday morning, the inventory peaked at $12.00 earlier than closing the week at $11.76 — marking a 15.29% improve and an estimated $310 million increase to its market valuation, pushed largely by the marketing campaign’s viral success and a surge in on-line investor curiosity.
The marketing campaign, formally titled, “Sydney Sweeney Has Nice (American Eagle) Denims,” incorporates a collection of playful and provocative clips selling the retailer’s denim assortment. A number of of the movies have since gone viral on social media, every amassing over 30 million views.
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This isn’t Sweeney’s first viral advert marketing campaign of the yr; she beforehand teamed up with pure cleaning soap model Dr. Squatch to launch bars of cleaning soap infused along with her precise bathwater.
Sydney Sweeney x American Eagle, oh my god. pic.twitter.com/tDkeGT9R7G
— Sydney Sweeney Every day (@sweeneydailyx) July 24, 2025
Sydney Sweeney for the brand new American Eagle marketing campaign. pic.twitter.com/TQkOtmObfw
— Sydney Sweeney Every day (@sweeneydailyx) July 24, 2025