Shah Rukh Khan has all the time been a person of thriller, appeal, and mega strikes — and his newest one has the web buzzing. The celebrity has simply headlined a high-glam marketing campaign with jewelry model Candere, and it’s sparked one burning query: Is that this greater than only a model endorsement?
Over the previous few weeks, eagle-eyed followers have observed Shah Rukh Khan’s noticeably daring jewelry selections — layered necklaces, stacked bracelets, and rings that scream swagger. And now, his look in Candere’s latest visuals solely provides gasoline to the hearth.
Whereas Candere has formally introduced SRK because the face of their model, followers aren’t shopping for that it stops there. From the tone of the shoot to the styling, there’s one thing strikingly private about it — main many to consider that King Khan might need an even bigger position behind the scenes.
Social media is speculating whether or not Shah Rukh Khan has co-created a line with Candere or is maybe launching one thing of his personal below their umbrella. Whereas there’s been no affirmation, the whispers are getting louder.
Let’s not neglect — this wouldn’t be SRK’s first foray into enterprise. He’s all the time performed the lengthy sport from movie manufacturing to workforce possession in cricket and tech investments. Might jewelry be his subsequent frontier?
Whether or not it’s only a highly effective marketing campaign or the delicate launch of one thing a lot greater, one factor is evident: SRK x Candere is making noise, and we’re all listening.
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