Netflix has solidified its place because the main streaming platform, persistently drawing in tens of millions of viewers worldwide. With an in depth library of unique content material, the platform continues to increase its affect, producing blockbuster movies, binge-worthy TV sequence, and globally profitable non-English titles. One of many largest contributors to Netflix’s international rise was Squid Sport, the South Korean survival drama that took the world by storm in 2021.
The sequence turned a cultural phenomenon, breaking information and introducing tens of millions of latest viewers to worldwide content material. Naturally, expectations have been excessive for Squid Sport Season 2, which premiered on December 26, 2024. Regardless of being Netflix’s most-watched sequence within the yr’s second half, it surprisingly accounted for under 0.7% of whole Netflix viewing. Whereas this will appear low, it factors to the truth that Netflix doesn’t depend on only a few main hits.
Netflix Clocked In 94 Billion Hours Of Streaming Time From July To December 2024
Regardless of Squid Sport Season 2 being Netflix’s most-watched TV present within the latter half of 2024, its total contribution to whole Netflix viewing was solely 0.7%. The information displays Netflix’s evolving content material technique and the rising variety of what folks watch on the platform. Another excuse could also be that Squid Sport was launched proper in direction of the top of the yr, and an enormous a part of its viewing was made in 2025.
In line with Netflix’s newest Engagement Report, viewers streamed over 94 billion hours of content material between July and December 2024, a 5% improve from the earlier yr. Whereas Squid Sport Season 2 racked up a powerful 87 million views in simply six days, no single present accounted for greater than 1% of whole Netflix viewing. The corporate defined this in a weblog put up, stating, “That’s why we put money into all kinds of high quality reveals and movies and why we have to make them nice, so that each time a member involves Netflix, they press play and keep.”
One other key takeaway is Netflix’s rising affect on non-English content material like Squid Sport. Almost one-third of all viewing got here from worldwide reveals and movies, with titles like Norway’s La Palma, Mexico’s The Accident, and Brazil’s Senna attracting tens of millions of views. Additional, the highest 25 most seen movies throughout these six months included 10 animated movies.
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