Bisleri Worldwide, an Indian packaged ingesting water model unveiled its newest Bisleri #DrinkItUp sports activities marketing campaign that includes Bollywood actor Shahid Kapoor alongside distinguished soccer franchises. The marketing campaign emphasises the significance of hydration in sports activities whereas encouraging the viewers to embrace the joy of soccer.
Shahid Kapoor groups up with Bisleri for #DrinkItUp sports activities marketing campaign
The movie showcases Kapoor stepping onto the soccer subject, accompanied by Indian soccer gamers, together with the nationwide workforce captain Rahul Bheke and Farukh Choudhary, Lallianzuala Chhangte, Rahul KP, and Aakash Sangwan, representing Mumbai CITY FC, FC Goa, Bengaluru FC, Chennaiyan FC and Kerala Blasters.
Commenting on the marketing campaign, Tushar Malhotra, director – gross sales and advertising, at Bisleri Worldwide, mentioned, “Bisleri is proud to champion soccer and hydration by means of the newest rendition of our ongoing #DrinkItUp marketing campaign. Partnering with Shahid Kapoor was a pure alternative, given his ardour for health and sport mixed together with his youthful power. The marketing campaign is participating and the interaction between Shahid and the gamers is entertaining.”
The marketing campaign was conceptualised by the in-house inventive workforce and the expertise was managed by Wavemaker. Over the previous few years, Bisleri Worldwide has constructed a sturdy sports activities advertising programme partnering with Procam Worldwide’s marathons, Nationwide Video games, Final Desk Tennis League, Dubai Marathon, Skilled Golf Tour of India, and a number of other widespread cricket franchises in India and UAE.
Additionally Learn: Triptii Dimri forged reverse Shahid Kapoor in Vishal Bhardwaj’s Arjun Ustara, to start filming in January 2025
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