In a transfer that’s each iconic and cinematic, Harpic — a reputation deeply woven into the material of Indian houses — has teamed up with none aside from Shah Rukh Khan. And in true Bollywood vogue, the reveal wasn’t simply huge — it was epic.
The place did the massive reveal occur?
Solely on the legendary Maratha Mandir, simply earlier than the every day 11:30 AM screening of *Dilwale Dulhania Le Jayenge*. A theatre that has grow to be inseparable from SRK’s legacy. Harpic’s new TVC that includes King Khan now performs proper earlier than this timeless love story — a shock that leaves audiences with not simply nostalgia, however one thing recent to look ahead to.
Launched on Could 1st, the marketing campaign has already stirred pleasure, not only for what it exhibits, however for what it hints at. This isn’t simply an advert. It’s a sign. A spark. A starting.
Why SRK?
Harpic is venturing into a brand new chapter, one which speaks to each house, each decision-maker, each voice that believes in change. And Shah Rukh Khan? He’s not only a celebrity — he’s somebody who resonates throughout generations, particularly with the ladies who’re on the coronary heart of Indian households.
Talking concerning the collaboration, Shah Rukh Khan shared: “Cleanliness begins with small however significant actions. I’m proud to accomplice with Harpic, a model that has championed hygiene and dignity in Indian houses for many years. I’ve nice respect for the unsung heroes — homemakers — whose dedication ensures the well being and happiness of households. They deserve the perfect.”
SRK’s presence is greater than a cameo — it’s a dialog starter. A bridge between the on a regular basis and the extraordinary. This TVC isn’t a end line. It’s a teaser. A curtain-raiser.
Greater than a second — it’s momentum
As a result of on the subject of clear bathrooms *and* timeless attraction, we now have the right duo:
#SRKHaiNa, identical to #HarpicHaiNa.
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