Shah Rukh Khan has been roped in because the model ambassador for Candere, the approach to life jewelry model from the Home of Kalyan. The collaboration marks a big second for Candere because it continues to strengthen its presence within the life-style jewelry section, particularly amongst digitally savvy and expressive shoppers.
Shah Rukh Khan joins Candere as model ambassador: “Jewelry is a strong expression of id”
The actor will headline Candere’s multimedia campaigns throughout digital, tv, print, and in-store platforms, showcasing the model’s up to date enchantment and inclusive imaginative and prescient.
Talking concerning the affiliation, Shah Rukh Khan stated, “Jewelry has at all times been a strong expression of affection, recollections, and id. I’m excited to associate with Candere, a model from the Home of Kalyan Jewellers, which gives a contemporary and recent perspective on how folks put on and reward jewelry at the moment. It’s elegant, it’s related, and it speaks to those that have a good time which means in each second.”
Candere has carved a distinct segment available in the market with its design-forward strategy to jewelry, catering to each men and women. It’s significantly recognized for providing one of many largest males’s jewelry collections available in the market.
Commenting on the appointment, Ramesh Kalyanaraman, Director at Candere, acknowledged, “The Indian jewelry trade is present process clear segmentation, with shoppers more and more looking for items that replicate their persona, align with their life-style, and swimsuit particular events. Candere is constructed for this shift — particularly for many who are Gen Z at coronary heart: expressive, individualistic, and digitally engaged.”
He added, “In Shah Rukh Khan, we discovered a associate whose cultural resonance, timeless enchantment, and emotional join mirror the values we stand for. His presence will assist us articulate the concept that Candere’s jewelry is not nearly adornment — it’s a considerate, private expression of id and intent.”
With this strategic transfer, Candere goals to additional join with shoppers who worth not simply design, but additionally the deeper meanings connected to each piece of jewelry they put on or reward.
Additionally Learn: Shah Rukh Khan-backed Sri Lotus Builders and Realty IPO set to redefine Mumbai’s luxurious actual property recreation with Rs. 792 cr difficulty
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