ITC’s Sunfeast Wowzers, is happy to announce the start of an thrilling journey with none apart from King of Bollywood Shah Rukh Khan.
Shah Rukh Khan turns into the face of Sunfeast Wowzers
Sunfeast Wowzers is carving a distinct segment within the cracker section with its distinctive multi-sensorial expertise. That includes a wealthy tacky flavour and a particular 14-layer crispy texture, the product affords a mix of crunch and style aimed toward elevating on a regular basis snacking. With Shah Rukh Khan because the model ambassador, Sunfeast Wowzers seems to be to strengthen its attraction and increase its attain. His robust join with audiences provides a relatable and fascinating dimension to the model’s identification.
To mark this milestone, Sunfeast Wowzers is launching a brand new TVC that includes Shah Rukh Khan, who provides his signature contact to the model’s message of indulgence. Conceptualized by Ogilvy, the marketing campaign is anchored by the tagline ‘Iske Har Chunk Mein Hai Wow!’, highlighting the snack’s distinctive attraction. The TVC might be promoted broadly throughout digital media platforms.
Commenting on the newest partnership, Mr. Ali Harris Shere, Chief Working Officer, Biscuits and Desserts Cluster, Meals Division ITC Ltd., stated, “Sunfeast Wowzers is greater than only a cracker; it’s an expertise that blends tacky indulgence with crunch. Who higher than Shah Rukh Khan to symbolize this ‘Wow’ issue? Sunfeast Wowzers affords a multi-textural delight which completely aligns together with his charismatic persona, making the partnership much more particular.”
Shah Rukh Khan stated, “I’ve all the time believed that each one magical moments have a ‘Wow’ in them. Sunfeast Wowzers is all about that ‘Wow’ issue—which comes from the fusion of melty tacky delight and crisp, flaky layers. It’s the proper snack so as to add a contact of enjoyment to any second. I’m thrilled to be a part of this journey with Sunfeast Wowzers, and I hope everybody enjoys this indulgent expertise simply as a lot as I do.”
Sunfeast Wowzers is out there in two pleasant variants – Cheese crème enrobed cracker and Lemon crème enrobed cracker throughout normal commerce, trendy commerce and quick-delivery platforms.
Additionally Learn : Shah Rukh Khan, AR Rahman, Mary Kom, and Jasprit Bumrah star in Zomato’s new marketing campaign on hustle and self-discipline – watch
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