Kalyan Jewellers has simply pulled off a blockbuster transfer. With Amitabh Bachchan’s iconic presence because the face of their flagship model, the crown now additionally rests with Shah Rukh Khan, who has been unveiled as the brand new ambassador for Candere, Kalyan’s up to date way of life jewelry label.
Shahenshah and Badshah — two legends, one model household. This power-packed duo now headlines India’s jewelry empire, mixing heritage and modernity like the right Bollywood script.
Candere has carved a distinct segment for itself as a youthful, design-forward model that speaks to millennials and Gen Z customers by means of jewelry that’s trendy, expressive, and deeply private. And who higher to personify that than Shah Rukh Khan — the undisputed king of charisma, romance, and world affect?
The newly launched marketing campaign is already making waves. Shah Rukh Khan, in a regal avatar, owns the display with easy confidence — displaying that jewelry as we speak isn’t nearly custom, but additionally about model, self-assurance, and perspective. His magnetic presence makes jewelry aspirational, accessible, and undeniably cool.
However that is greater than only a celeb endorsement. It’s a story shift — positioning Candere as a way of life model for the trendy Indian client who seeks each legacy and pattern in a single, hanging bundle.
With Amitabh Bachchan’s gravitas anchoring Kalyan Jewellers and Shah Rukh Khan’s dynamic vitality fuelling Candere, the Home of Kalyan Jewellers is redefining jewelry branding in India. One empire. Two kings. An unstoppable legacy.
Keep tuned to Koimoi for extra such trend and way of life tales and updates!
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