The District Shopper Disputes Redressal Fee in Kota has registered a case in opposition to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, together with the producer of Vimal Pan Masala. The fee has summoned them to look in court docket over allegations of deceptive ads relating to the product’s components.
Shah Rukh Khan, Ajay Devgn, Tiger Shroff summoned by Shopper Courtroom over Vimal Pan Masala endorsement
The case was filed by social employee and BJP chief Indramohan Singh Honey by way of senior advocate Vivek Nandwana. The case falls underneath Part 89 of the Shopper Safety Act, which addresses misleading promoting and deceptive endorsements. The grievance alleges that the celebrities, by way of their ads for Vimal Pan Masala, claimed that the product accommodates ‘kesar’ (saffron), which can mislead shoppers, significantly the youth.
In accordance with the grievance, the market value of saffron could be very excessive. Therefore, its presence in a pan masala product which is on the market for an inexpensive price, is extremely questionable. The petitioner additional argues that no concrete proof has been supplied by the producer to substantiate this declare, and the warnings on the product packaging seem in such small fonts that they aren’t straightforward to learn.
Following the grievance, the Chairman of the Shopper Fee, Mr. Anurag Gautam, issued a discover summoning the three actors and the producer to clarify their stance earlier than the court docket.
This case has as soon as once more ignited debates over superstar accountability in model endorsements, significantly for merchandise linked to tobacco, well being issues, or deceptive claims. Over the previous few years, a number of Bollywood stars have confronted criticism for endorsing gutkha, pan masala, and comparable merchandise, which are sometimes related to dangerous well being results. Many social activists and authorized specialists imagine that public figures must be held accountable for the impression of the merchandise they promote, as their endorsements considerably affect shopper behaviour.
Because the case unfolds, it stays to be seen how the actors and the model reply to the allegations. This growth may set an necessary precedent relating to the moral obligations of celebrities in promoting.
Additionally Learn: Akshay Kumar CLARIFIES the Vimal Pan Masala advert was shot in 2021; says, “They will legally run the already shot advertisements…”
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