Bollywood stars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have landed in authorized bother for showing in a Pan Masala model commercial. The District Client Disputes Redressal Discussion board in Jaipur has despatched notices to the three actors and the chairman of JB Industries, the producer of the Pan Masala model, summoning them to seem on March 19, 2025.
As per a Occasions of India report, the Bollywood actors have been served notices relating to an allegedly deceptive commercial that claims every grain of the pan masala accommodates saffron. Nonetheless, Pinkvilla has not independently verified this data.
The commercial options the tagline, “Dane dane mein hai kesar ka dum” (Every grain has the energy of saffron). The order was issued by shopper discussion board chairperson Gyarsilal Meena and member Hemlata Agarwal whereas listening to a grievance filed by Jaipur resident Yogendra Singh Badiyal.
Within the grievance, the petitioner alleged that the commercial that includes Shah Rukh Khan, Ajay Devgn, and Tiger Shroff falsely claims that the pan masala accommodates saffron.
The petitioner identified that saffron prices roughly Rs 4 lakh per kilogram, whereas a pan masala pouch with tobacco is priced at simply Rs 5. “In such a situation, neglect about including saffron; even its perfume can’t be included,” the Occasions of India quoted the petitioner.
The complainant alleged that the “deceptive” commercial was designed to encourage extra individuals to buy the pan masala and tobacco combo, in the end boosting the producer’s earnings.
The grievance additional accused the actors of “spreading false propaganda” by endorsing the declare that each grain accommodates saffron.
Moreover, it additionally alleged that whereas the producer is incomes crores from the enterprise, frequent individuals are placing their well being in danger and “inviting” ailments like most cancers by consuming the pan masala and tobacco mixture.
“In such a state of affairs, the commercial intentionally claims to include saffron to mislead the general public,” the complainant alleged. Badiyal has known as for authorized motion towards the actors for spreading “disinformation” and demanded a direct halt to the deceptive ads.
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