Kuberaa made its theatrical launch on June 20 and since then, there appears to be no slowing down for the film. From field workplace to social media opinions, the social thriller is having fun with a great begin.
Starring Dhanush, Rashmika Mandanna, Nagarjuna and Jim Sarbh in lead roles, the movie has been on the receiving finish of appreciation. Buzz surrounding its OTT launch has been fairly evident amongst followers already.
Kuberaa’s whooping OTT take care of Prime Video
Kuberaa can be out there to look at on-line after its theatrical run on Amazon Prime Video. As per an OTT Play report, the streaming large has bagged the OTT rights of Sekhar Kammula directorial for a large sum of Rs. 50 crore.
That is believed to have been one of many largest quantities ever taken for an OTT rights deal, because it stars two of essentially the most reputed and senior actors like Dhanush and Nagarjuna Akkineni.
Prime Video pressured Kuberaa producers for movie’s well timed launch
Only a few days in the past, one of many producers of Kuberaa revealed the pressures confronted by them from the OTT companions.
He highlighted that the streaming large had threatened to make a minimize of Rs. 10 crore from the prevailing deal if the film was not launched as scheduled on June 20.
The producer additional iterated how OTT giants have now turn out to be extraordinarily persuasive even for the theatrical launch of movies.
Kuberaa Day 1 field workplace response
Earlier than its launch, the traits as witnessed on the pre-booking advance gross sales of tickets instructed that the movie would open within the vary of Rs. 7.50 crore.
Nevertheless, the movie ended up making a good higher and extra cheap begin on the field workplace by grossing Rs. 13 crore on its opening day.
Whereas it’s nonetheless believed to be barely underwhelming, the phrase of mouth and appreciation coming in from audiences over the characters, actors and performances hints at steering the movie in direction of rather more success.
ALSO READ: Oka Brundavanam OTT Launch: Right here’s when and the place to look at Subhalekha Sudhakar, Sivaji Raja’s Telugu household drama on-line