Ranbir Kapoor’s premium life-style model, ARKS, has taken a big stride past vogue and footwear with the launch of its debut perfume—ARKS Day. Recognized for redefining on a regular basis necessities by the lens of minimalism and quiet confidence, ARKS now explores the world of effective fragrances, marking a brand new chapter in its evolving id.
Ranbir Kapoor’s ARKS launches its first perfume ‘ARKS Day’, increasing into the world of scents
ARKS Day is designed because the final touch to 1’s every day ensemble— “the ultimate, invisible layer earlier than you step out the door.” Gender-inclusive and timeless, the perfume embodies ARKS’ signature ethos of delicate sophistication. It opens with a recent citrusy burst, layered with heat woody undertones, and settles right into a musky end—mirroring the model’s philosophy of steadiness, simplicity, and interior power.
“ARKS Day brings again quite a lot of reminiscences from my childhood—the locations I felt drawn to, the individuals who made me really feel at house. We wished to seize that essence on this first bottle. It is acquainted, grounding, and made for many who carry their world with quiet power,” mentioned Ranbir Kapoor, Founding father of ARKS.
With this launch, ARKS transitions into what the model calls its “sensory chapter,” providing not simply clothes and sneakers, but additionally a holistic life-style expertise. The scent is envisioned as a pure extension of the curated wardrobe ARKS has constructed—a product that enhances its understated but impactful id.
“ARKS Day marks our entry into an thrilling class that aligns with our imaginative and prescient of constructing a holistic life-style model. It’s a strategic step—extending our philosophy into scent and deepening how shoppers expertise ARKS past attire and sneakers,” added Abhinav Verma, Co-founder & CEO of ARKS.
To introduce ARKS Day, the model has rolled out a marketing campaign movie that captures its distinctive tone—easy cool and quiet confidence. For the primary time, the model narrates the story behind the making of the perfume, underscoring its emotional and artistic roots.
The marketing campaign is headlined by Ranbir Kapoor and supported by the ‘ARKS Insiders’—a group of creators and tastemakers who mirror the model’s values. These embody Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Knowledgeable), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Kaul (Music Artist & Actor).
With ARKS Day, Ranbir Kapoor and crew not solely provide a brand new product however prolong an emotion—a quiet, grounded reminder of id, consolation, and private resonance. It is a daring but seamless transfer for a model that continues to evolve as a contemporary, refined life-style label.
Additionally Learn: Ranbir Kapoor starrer Dhoom 4 to go on flooring in April 2026: Report
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