Bollywood actor Rajkummar Rao has been introduced as the brand new model ambassador for Solar King, a number one title in photo voltaic vitality and energy-efficient electrical merchandise. The collaboration marks a step ahead for the model because it goals to make sustainable vitality options extra accessible throughout India, particularly in properties with restricted entry to dependable energy.
Rajkummar Rao joins Solar King as model ambassador to advertise clear, dependable vitality
Solar King gives a variety of merchandise, together with solar-powered lighting techniques, rooftop photo voltaic options, and energy-efficient home equipment like followers and LED bulbs. With tens of millions of customers throughout the nation, the model is understood for providing sensible options to conventional electrical energy, typically in areas the place grid provide is irregular or unaffordable.
The partnership with Rajkummar Rao is a part of Solar King’s upcoming nationwide marketing campaign to lift consciousness about its clear vitality merchandise. Talking about his affiliation, Rajkummar stated, “I’ve at all times believed within the form of change that improves individuals’s on a regular basis lives. Solar King’s photo voltaic and electrical merchandise do precisely that — they bring about reliability and peace of thoughts to properties and households who want it most. I’m proud to assist a model that’s serving to India shine, sustainably.”
Recognized for roles in Stree, Newton, Shahid, and the not too long ago launched Srikanth, Rajkummar’s movie selections have typically mirrored socially related themes. His grounded picture and mass attraction make him a becoming selection for Solar King’s purpose of selling vitality entry with out compromising on affordability or environmental duty.
“Rajkummar stands for affect and accessibility — values that align with our mission,” stated Surabhi Sharma, Head of Advertising and marketing – Asia at Solar King. “We’re excited to work with him to succeed in extra households and share tales that present how vitality can change lives.”
The announcement coincides with the South Asia Discussion board for Distributed Power in New Delhi, the place Solar King will unveil new customer-oriented campaigns. These efforts will lengthen all year long and can embrace a particular meet-and-greet occasion that includes Rajkummar Rao, the place the model’s high distributors and companions shall be invited for an unique interplay with the actor.
In accordance with Sahil Khanna, Basic Supervisor for Asia and Latin America at Solar King, “Bollywood performs an enormous position in shaping public consciousness. Rajkummar’s reference to real-life tales and his credibility makes him the best voice for a marketing campaign centered on dependable, clear vitality.”
The partnership emphasizes a shared purpose: empowering Indian properties with long-lasting, sustainable vitality — and doing it with authenticity and goal.
Additionally Learn: Rajkummar Rao in talks to play Ujjwal Nikam in upcoming biopic after Aamir Khan’s exit
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