The Hey Group India (THG India), a three way partnership between Sony Music Leisure
India and world leisure firm The Hey Group proudly pronounces the signing of Raja Kumari, the Grammy-nominated, AMA-winning Indian-American artist, songwriter, and multidisciplinary performer, to an unique worldwide administration and bookings deal.
Raja Kumari indicators unique worldwide administration and bookings take care of The Hey Group India
An electrifying power in world music, Raja Kumari bridges her Telugu heritage and Southern California upbringing by means of her signature fusion of classical Indian dance rhythms—Bharatanatyam, Kuchipudi, and Kathak—with hip-hop, pop, R&B, and digital textures. Named a toddler prodigy by Ravi Shankar and a touring performer by age ten, she has grown into one of the vital vital cultural storytellers of her era.
Her profession has spanned songwriting with titans Timbaland, Dr. Dre, Gwen Stefani, Fall Out Boy (“Centuries” – BMI Pop Award), Fifth Concord, Twin Shadow, and John Legend, whereas additionally establishing herself as a solo pioneer with breakout anthems like NRI, Metropolis Slums, and Peace. With over 327 million world streams and 1.7 million month-to-month Spotify listeners, Raja has carried out at notable occasions similar to Coachella, Wi-fi Pageant, and India’s NH7—changing into the primary Indian
girl rapper ever to take action. In 2025, Kumari grew to become the primary South Asian artist to win an American Music Award (AMA) for Favourite Soundtrack for Renegade (We By no means Run) from Arcane: League of Legends – Season 2 (2025). Different current feats embrace composing Firestorm for Telugu blockbuster They Name Him OG that soared to #2 globally on YouTube, contributing to the soundtrack of Netflix’s upcoming Bads of Bollywood and founding her personal label Godmother Information.
Now, by means of her partnership with The Hey Group — an entity constructed to champion South Asian artists with world potential and powered by THG’s worldwide infrastructure—Raja Kumari is about to unlock the subsequent chapter of her profession. With new worldwide releases, world touring, and groundbreaking cross-cultural collaborations in movement, she stands on the cusp of cementing her place not solely as a family title throughout South Asia, however as a pioneering power for South Asian
illustration in world pop music.
Raja Kumari stated: “My profession has all the time spanned the globe, bridging cultures and audiences, and I’ve lengthy been trying to find the suitable companion who really understands the imaginative and prescient and desires of my model. I’m excited to affix forces with Taylor Jones, Sherish Shaikh and The Hey Group – I stay up for constructing a legacy collectively and persevering with my objective of bringing Indian music, style and
tradition to the World”.
Taylor Jones, CEO of THG, stated: “Raja Kumari is a uncommon and extraordinary expertise. She embodies the essence of worldwide fusion — deeply rooted in Indian heritage whereas shaping the way forward for worldwide pop and hip-hop. Her artistry, cultural imaginative and prescient, and authenticity make her one of the vital vital South Asian voices out there. At THG India, we’re dedicated to increasing her attain, constructing a tailor-made world technique, and supporting her subsequent wave of cultural affect. We’re honored to welcome her to THG.”
The signing marks one other milestone for THG India because it continues to champion pioneering South Asian artists whereas creating crossover alternatives with world audiences.
Additionally Learn: Raja Kumari drops ‘LA INDIA’ with couture assortment celebrating Indian id
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