Eros Worldwide Media Restricted has formally responded to criticism concerning the re-release of its 2013 romantic drama Raanjhanaa—now that includes an AI-assisted alternate ending. The re-release, additionally launched in Tamil as Ambikapathy, has sparked a public backlash from the movie’s director Aanand L. Rai and lead actor Dhanush, who expressed disapproval over what they view as a tampering of their unique imaginative and prescient.
Raanjhanaa AI-ending row: Eros Worldwide counters criticism from Dhanush and Aanand L. Rai, reaffirms possession of 2013 movie
In an official assertion, Eros clarified that the AI-altered model is legally compliant, creatively supervised, and particularly supposed for Tamil-speaking audiences. The corporate emphasised that the unique model of Raanjhanaa stays untouched and broadly obtainable throughout all platforms.
“It doesn’t change or alter the unique Raanjhanaa, which stays broadly accessible. This alternate version follows a longstanding cinematic custom of providing artistic diversifications and anniversary re-releases,” the assertion learn.
Possession and Mental Property Rights
The manufacturing home asserted its authorized standing as the only real financier, producer, and rights holder of Raanjhanaa, affirming full management over the movie’s mental property, ethical rights, and by-product content material beneath Indian copyright legislation. The assertion additionally addressed Dhanush’s latest remarks, implying that Aanand L. Rai had personally invested in securing his casting within the movie.
“Whereas such feedback could replicate private admiration, they’re factually inaccurate and legally inconsequential. No non-public or impartial monetary funding by Mr. Rai exists inside the manufacturing, financing, or IP buildings of Raanjhanaa,” mentioned Eros, including that the corporate undertook full monetary threat for the undertaking and retains 100% possession.
Objection to ‘Tere Ishk Mein’ Affiliation With Raanjhanaa
Eros has additionally taken difficulty with promotional materials for Aanand L. Rai’s upcoming movie Tere Ishk Mein, which reportedly makes an attempt to place itself as being a part of the Raanjhanaa universe. The corporate referred to as this an “unlawful and deceptive try” and said that no authorized rights, approvals, or IP possession have been granted for such positioning.
A stop and desist discover, dated July 25, 2025, has been issued to all events concerned within the advertising and marketing and artistic path of Tere Ishk Mein. Eros has additionally notified main OTT and streaming platforms to forestall any additional misrepresentation. “This act represents a transparent violation of Eros’s unique copyright and mental property,” the assertion learn.
Artistic Route of AI-Assisted Ending
Addressing criticisms over the usage of AI within the alternate ending of Ambikapathy, Eros emphasised that the undertaking was guided by a human artistic crew, with AI used solely as an assistive software, not as an autonomous content material generator.
“Mr. Rai’s dissociation from the Tamil alternate model is his private selection, however his declare to possession or ethical authority over the work is neither contractually supported nor legally enforceable,” Eros clarified.
Clarification on Authorized Proceedings
Responding to accusations that the re-release is a diversionary tactic amid ongoing regulatory scrutiny, Eros said that the NCLT proceedings involving Color Yellow Productions pertain to company governance issues, not creative rights.
“We categorically reject the suggestion that this artistic initiative is a ‘strategic distraction’ from unrelated regulatory issues… Conversely, we urge the general public and trade stakeholders to see by means of the coordinated and intentionally timed marketing campaign of misinformation,” the corporate mentioned.
Additionally Learn: Dhanush slams AI-edited Raanjhanaa re-release: “This isn’t the movie I made”
Extra Pages: Raanjhanaa Field Workplace Assortment , Raanjhanaa Film Overview
BOLLYWOOD NEWS – LIVE UPDATES
Catch us for contemporary Bollywood Information, New Bollywood Motion pictures replace, Field workplace assortment, New Motion pictures Launch , Bollywood Information Hindi, Leisure Information, Bollywood Dwell Information At the moment & Upcoming Motion pictures 2025 and keep up to date with newest hindi motion pictures solely on Bollywood Hungama.