Johnnie Walker Refreshing Mixer Non-Alcoholic is delighted to announce the launch of its newest marketing campaign, starring the multi-hyphenated international icon Priyanka Chopra Jonas, in time to have a good time the 25 Years of Hold Strolling model philosophy. The marketing campaign, titled “Cannot Stand Nonetheless”, captures the continual pursuit of recent experiences and milestones, celebrating a brand new period of luxurious for India’s dynamic changemakers.
Priyanka Chopra Jonas leads Johnnie Walker’s twenty fifth anniversary marketing campaign Can’t Stand Nonetheless
Indian youth are rewriting the foundations of luxurious, shifting past simply exclusivity, and this new thought displays individuality, daring self-expression, and a want for experiences which might be distinctive, unapologetic, dramatic, and brimming with vibrant vitality. Johnnie Walker Refreshing Mixer Non-Alcoholic, a model synonymous with progress, freedom, and exploration, is quick evolving to attach with this new wave of luxurious connoisseurs.
Johnnie Walker Refreshing Mixer Non-Alcoholic has all the time been a celebration of progress – each private in addition to collective. Now it’s evolving to have a good time multi-dimensional journeys that enrich our lives and allow us to find new alternatives, thus, by no means standing nonetheless. “Can’t Stand Nonetheless” marketing campaign displays the ethos of “Hold Strolling” – an infectious vitality of wanting extra from life, to maintain discovering, relishing, and preserve shifting ahead. The movie embodies stressed freedom and brings alive Priyanka Chopra Jonas’ fixed evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and plenty of others who come after her, she actually embodies “Hold Strolling” – whereas pushing boundaries, and creating influence globally.
Talking concerning the marketing campaign, Priyanka Chopra Jonas stated, “Hold strolling all the time – it is the method that I’ve all the time believed in and one which has guided me by means of life’s triumphs and challenges. Each step ahead is a chance to find, discover, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this identical vitality, inspiring people to maintain shifting and making each second depend. I am excited to hitch forces with a model that matches my ardour for residing life to the fullest… I Can’t Stand Nonetheless… Really, I gained’t.”
“Johnnie Walker Refreshing Mixer Non-Alcoholic’s new ‘Cannot Stand Nonetheless’ marketing campaign is a contemporary and playful tackle luxurious and superbly aligns with the model’s 25 years of preserve strolling philosophy with relentless progress and exploration on the coronary heart of it. The marketing campaign can also be a celebration of those that, like Priyanka Chopra Jonas, are in fixed pursuit of recent experiences and adventures, embracing the stressed freedom to interrupt guidelines and create deeper, extra participating lives that disrupt expectations. This marketing campaign celebrates the subsequent era of cultural pioneers who all the time preserve strolling on their very own path and shaping the long run in thrilling, surprising methods and embracing a journey with no outlined finish. We’re proud to current a story that evokes everybody to maintain pushing the boundaries,” says Aparna Deshmukh, Vice President & Portfolio Head-Luxurious, Diageo India.
“Cannot Stand Nonetheless” is a celebration of perpetual movement and a refusal to be stagnant. It pays tribute to those that are breaking the boundaries, difficult conventions, and reimagining what success appears like of their lives. Be a part of us as we embrace the stressed spirit inside. The world is ready. We won’t stand nonetheless. Are you able to?
Additionally Learn: Parul Gulati calls Priyanka Chopra as her idol and inspiration; says, “There’s not a single factor I really feel that Priyanka can not do”
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