Zee, considered one of India’s most iconic and beloved media manufacturers — reaching 854 million viewers throughout 208 million households — has formally stepped right into a daring new period with the launch of its refreshed model identification and compelling promise: “Yours Actually, Z.” Additional cementing its transformation right into a content-tech powerhouse, Zee has unveiled an industry-first initiative titled ‘Z’ Whats Subsequent.
Non-public: Zee unveils daring new imaginative and prescient with ‘Z’ Whats Subsequent: Reimagining leisure with tradition, creativity and tech
Designed to be a recurring, future-facing platform, Z’ Whats Subsequent presents Zee’s companions a front-row seat to the improvements, storytelling evolution, and tech-driven methods the community is bringing to the desk. The initiative displays Zee’s dedication to being not simply responsive to alter — however actively designing it.
The core focus of Z’ Whats Subsequent lies in showcasing how Zee is constructing a world the place content material flows seamlessly — throughout platforms, gadgets, and hearts. With tradition as its basis and expertise as its enabler, Zee is creating tales that transcend format, from 30-second adverts to character-led actions.
Whilst content material consumption turns into more and more platform-fluid, Zee reaffirmed that tv stays India’s strongest storyteller, reaching a whole lot of thousands and thousands every day. The community showcased the way it creates content material that travels from TV to OTT to social, all whereas staying rooted in India’s various realities. On the occasion, Zee additionally unveiled two new hybrid channels — Zee Energy and Zee BanglaSonar — to mirror its audience-first strategy.
Kartik Mahadev, Chief Advertising and marketing Officer, ZEEL, stated, “With ‘Z’ Whats Subsequent, we’re reimagining leisure by way of the lens of tradition, creativity and expertise. The ‘Z’ model continues to evolve with its audiences whereas staying anchored of their desires and aspirations.”
For the Daring, Younger Kannadiga Launching in August 2025, Zee Energy is a next-gen Kannada hybrid channel tailor-made for Karnataka’s youth and semi-urban audiences. With a mixture of daring storytelling, aspirational fiction, non-fiction, and film showcases, Zee Energy expands Zee’s footprint whereas tapping right into a contemporary content material urge for food.
Siju Prabhakaran, Chief Cluster Officer – South and West, ZEEL, famous, “We’ve developed a dual-channel technique — Zee Kannada will serve our core household viewers, whereas Zee Energy will ship sharper, grittier, up to date narratives.”
Zee BanglaSonar, additionally launching in August 2025, is a first-of-its-kind hybrid channel for Bengali-speaking audiences. With a curated mix of fiction, non-fiction, movies, and contemporary codecs, it guarantees to supply culturally rooted storytelling with fashionable sensibilities.
Samrat Ghosh, Chief Cluster Officer – East, North & Premium Cluster, ZEEL, shared, “With Zee BanglaSonar, we purpose to unlock untapped potential by way of relatable, tradition-rooted tales. This new channel enhances Zee Bangla whereas providing content material curated particularly for evolving viewers segments — together with male viewers.”
With a strong bouquet of fifty channels in 11 languages, Zee continues to resonate with a assured, expressive Bharat — telling tales rooted in subcultures, celebrating hyperlocal identities, and championing characters who affect real-world emotion and habits. On the coronary heart of those tales are Dilfluencers — shaping conversations and redefining leisure.
Zee’s ‘Z’ Whats Subsequent initiative reaffirms its function not simply as a broadcaster, however as a content-tech visionary shaping the way forward for Indian leisure.
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