Picture
Picture Credit score
Joseph Okpako / Contributor by way of Getty Photographs
Picture Alt
Playboi Carti performs on the principle stage throughout Day 2 of Wi-fi Competition 2022 at Crystal Palace Park on July 02, 2022 in London, England.
Picture Measurement
landscape-medium
Key Takeaways:
- Playboi Carti’s Supreme marketing campaign highlights his evolution as a trend icon past music.
- The visuals, shot by Gunner Stahl and paired with “POP OUT,” elevate the drop’s cultural influence.
- Supreme’s Photograph Tee legacy consists of previous icons like Nas, André 3000, and Tyler, the Creator.
Playboi Carti is formally collaborating with Supreme for its Fall/Winter 2025 Marketing campaign. On Thursday (Aug. 21), the OG streetwear model revealed the Atlanta rapper as a significant a part of its plans on its official Instagram.
The picture options Carti within the famed white Supreme field brand tee, paired with sun shades, a purple bandana atop his head, and loads of iced-out jewellery round his neck and wrists. The consensus is he’ll be Supreme’s newest Photograph Tee star for Fall/Winter 2025, with images courtesy of Gunner Stahl.
A comply with up submit on Friday (Aug. 22) options BTS footage of the shoot, soundtracked by Carti’s “POP OUT,” the primary observe on his newest album MUSIC, launched in March 2025. The feedback have been loaded with fireplace emojis and loads of reward for Carti. “Atlanta wins, once more. 🤞🏽,” wrote @atatf.
Nonetheless, not everyone seems to be on board. “Supreme was extra enjoyable when it was gatekept by precise skate boarders,” learn a remark from @ericinwonderland. However as all the time, you may’t please all people.
Supreme’s Photograph Tees drop yearly, you by no means know who you’re going to get — from Hip Hop and rock stars to athletes, fashions, and even a Muppet. Final yr’s muse was Tyler, the Creator, whereas previous options embody André 3000 (2022), Nas (2017), and Mike Tyson (2007). Even Kermit the Frog obtained love in 2008. As soon as the T-shirts drop, they promote out nearly immediately and develop into coveted collector’s objects.
Supreme’s first brick-and-mortar retailer opened in 1994 in NYC, rapidly becaming a vacation spot for skate boarders and tastemakers. Within the years since, the model’s affect — and its international storefronts — have solely grown. The as soon as unbiased firm, Supreme was partially acquired by a personal fairness agency in 2017, bought outright by the VF Company in 2020, and once more in 2024 by Ray-Ban proprietor EssilorLuxottica.
Carti linking with Supreme is a full circle second, as longtime followers notice he’s been rocking the model’s attire for years — even earlier than dropping his eponymous (official) debut mixtape in 2017.