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Dia Dipasupil / Employees through Getty Photos
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Pharrell at 2025 Met Gala
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Key Takeaways:
- Pharrell brings his sound and imaginative and prescient to MLB’s 2025 postseason with “October Hits Totally different.”
- The marketing campaign incorporates a new anthem, “Are You Prepared?,” produced by Pharrell and carried out by Voices of Hearth.
- MLB’s chief advertising workplace says the collaboration goals to seize the depth of October baseball by music and spectacle.
October is likely to be essentially the most bittersweet month of the yr for baseball followers. On Thursday (Sept. 25), Pharrell led Main League Baseball’s new “October Hits Totally different” marketing campaign forward of the 2025 playoffs.
“The present is about to start,” the Virginia native says to open the 30-second video. “Each pitch, each swing, each second hits more durable.” He’s joined by the choir group Voices of Hearth and a 25-piece dwell orchestra from the College of Miami, who carry out whereas footage of playoff contenders just like the Toronto Blue Jays, Seattle Mariners and different groups play on a projector display.
“When these performers step up, the group loses its thoughts,” Pharrell continues. “Time to let these maestros of the diamond shine.” Watch the total clip under.
The centerpiece of MLB’s “October Hits Totally different” marketing campaign is “Are You Prepared?” a observe from Voices of Hearth’s newly launched album, OPHANIM. Pharrell produced the tune, which has been named the official anthem of the 2025 postseason.
“Virginia taught me the facility of music and neighborhood,” Pharrell stated in a press assertion. “Bringing Voices of Hearth to the postseason stage reveals how those self same forces of unity can come alive by sport.”
“With ‘October Hits Totally different,’ we needed to seize the spectacle of the postseason by music that feels simply as monumental,” MLB Chief Advertising and marketing Officer Uzma Rawn Dowler added. “The anthem ‘Are You Prepared?’ by Voices of Hearth, produced in collaboration with Pharrell and backed by a dwell orchestra, displays the eagerness and depth of the journey to the World Sequence and embodies the thrill of October baseball.”
For all of the baseball followers on the market, the postseason begins on Sept. 30 with the Wild Card Sequence broadcast throughout ABC, ESPN and ESPN2.
OPHANIM arrived on Sept. 12 with contributions from Quavo, Tori Kelly, CeeLo Inexperienced, and Teddy Swims, amongst others. The choir group additionally collaborated with John Legend on the 13-song effort, following their joint look on Clipse’s “The Birds Don’t Sing” in July.