(Picture by: Todd Owyoung/NBC)
Jimmy Fallon is bringing one other new sequence to NBC. The community has ordered On Model with Jimmy Fallon, a enterprise competitors sequence that may characteristic a number of the greatest manufacturers immediately, together with Pillsbury, Dunkin’, and extra.
NBC revealed extra in regards to the upcoming sequence in a press launch.
“NBC has greenlit “On Model with Jimmy Fallon,” an revolutionary unscripted sequence that follows what occurs when Jimmy Fallon begins a premier advertising company and fills it with probably the most inventive, intelligent, and aggressive go-getters he can discover. The sequence will likely be hosted, government produced and created by Fallon based mostly on his expertise and experience working with a formidable listing of his personal world partnerships within the auto, insurance coverage, attire, gaming and know-how industries. It would premiere later this 12 months in collaboration with manufacturing firm Electrical Scorching Canine.
Among the many family manufacturers to be featured are Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, Samsung, SONIC® Drive-In, Southwest and Therabody. Samsung will energy the “On Model Company’s” headquarters.
Fallon recruited Bozoma Saint John because the On Model Company’s Chief Advertising and marketing Officer, the place she’s going to mentor the creatives and consider their work. Saint John is a legendary advertising government well-known for pushing boundaries and who boasts an unmatched resumé of C-suite expertise on the world’s high manufacturers, together with Uber, Pepsi and Netflix.
In every episode, the On Model Company creatives will work with a significant model in want of a giant concept for an enormous, high-priority marketing campaign – from creating earworm jingles and unbelievable activations to producing probably the most quotable commercials and must-have merchandise. They may have unprecedented entry to the shopper’s companies earlier than pitching their imaginative and prescient to a model consultant, together with Saint John and Fallon, with solely the most effective concepts transferring on to proof of idea and the chance to see their marketing campaign delivered to life on the nationwide stage after every episode.
In a ultimate large project, one visionary will likely be named the most effective within the enterprise, given a money prize and supplied the expertise of adjusting the cultural panorama. All of the creatives will really have to flex their revolutionary muscle tissues to show the unfinished into the unforgettable. The one rule? The very best concept wins.
“I really like branding, I really like advertising, I really like the world of promoting, and I feel there are lots of people on the market who do as properly,” mentioned Fallon. “This present lets the viewers and our contestants get a peek backstage of how campaigns for a number of the greatest manufacturers come collectively and what goes into making them. It’s thrilling.”
The “On Model” format will likely be licensed globally by NBCUniversal Codecs, a division of Common Studio Group.”
The premiere date for this new NBC sequence will likely be introduced later.
What do you suppose? When it premieres, will you watch this new sequence from Jimmy Fallon on NBC?