The world of name collaborations is getting wilder by the day, however even among the many most sudden pairings, this one takes the cake—or ought to I say the Smurfberry pie? That’s proper, Rihanna’s Savage X Fenty has teamed up with The Smurfs for a set that brings some animated nostalgia straight to the underwear recreation. And with Rihanna set to voice Smurfette within the upcoming animated Smurfs film, the timing couldn’t be extra on level as we gear up for a busy 2025 film schedule this summer time.
Rihanna took to Instagram to unveil the brand new Smurf-inspired Savage X Fenty assortment, sharing a collection of pictures of herself rocking a Smurfette-print bra and underwear set impressed by the upcoming youngsters’ film, paired with a light-weight blue hoodie and matching joggers. The caption? “We’re workforce Smurfette on this home. 💙 The cutest collab you didn’t know you NEEDED.” And actually? She’s not unsuitable.
For these out of the loop, the “Umbrella” singer is getting into the voice function of Smurfette, set to drop this summer time. And in peak advertising and marketing synergy, the pop icon-turned-business mogul determined to carry her lingerie empire into the combination. The consequence? It’s a assortment that embraces all issues Smurf blue, with cute floral patterns, pastel aesthetics, and a daring but playful vibe that in some way works completely with the Savage X Fenty model.
Savage X Fenty isn’t any stranger to sudden collaborations, however a Smurf-inspired underwear line is a complete new stage of outside-the-box branding genius. The marketing campaign highlights Rihanna’s involvement within the film and brings a recent, enjoyable spin to the world of film tie-in merchandise.
Unsurprisingly, followers are obsessive about this crossover they by no means noticed coming. Rihanna’s remark part shortly changed into a blue coronary heart emoji flood, with pleasure pouring in from each nook of the web.
Right here’s only a style of how followers are reacting:
From sheer hype to on the spot “take my cash” reactions, it’s clear this collab is already an enormous hit—as a result of who wouldn’t wish to channel their internal Smurfette? If anybody might make a Smurfs-themed bra, panties, and jogger set look effortlessly trendy, it’s Rihanna. And now, excuse me whereas I am going add some Smurf-blue Savage X Fenty to my cart—as a result of, let’s be actual, it’s about to make an elite Valentine’s reward for the Missus.
The merch isn’t the one factor thrilling concerning the subsequent installment within the beloved ’80s property–the voice forged is totally stacked. Simply have a look at this lineup:
- John Goodman
- Nick Offerman
- Natasha Lyonne
- Dan Levy
- Amy Sedaris
- Nick Kroll
- Hannah Waddingham
- Octavia Spencer
- Sandra Oh
- Kurt Russell
- Xolo Maridueña
- Billie Lourd
- Alex Winter
- James Corden
- J.P. Karliak
And let’s discuss John Goodman as Papa Smurf—as a result of, actually, that’s good casting. With The Conners wrapping up and The Righteous Gem stones signing off on HBO, we’d like extra Goodman in our lives.
The Smurfs hits theaters on July 18, so there’s nonetheless loads of time to seize your Smurf-themed Savage X Fenty set earlier than the little blue icons make their big-screen return.