Based on a brand new press launch, “In a primary of its type, NEON is giving the present of Osgood Perkins’ The Monkey to all of God’s youngsters by making it obtainable to display in church buildings throughout the nation concurrently with theaters.” That is proper, and licensed non secular establishments can submit their requests by going to the web site God’s Bowling Strikes Tonight. Perkins apparently defined on the movie’s premiere that the phrase stems from a time when somebody instructed him that, when many individuals die without delay, “God’s bowling strikes tonight.”
The web site’s header reads, “Share the Reward of The Monkey With Your Congregation.” It then quotes the well-known Biblical passage, Revelation 6:8, which reads, “And I appeared, and behold, a pale horse! And its rider’s title was Loss of life, and Hades adopted him. And so they got authority over a fourth of the earth, to kill with sword and with famine and with pestilence and by wild beasts of the earth.” Beneath that, the messaging reads:
“For the primary time for the reason that creation of God’s nice earth, a serious movement image is accessible to display in church buildings concurrently with the film multiplexes throughout America. Reward be the Lord for having given us this present from the Film Gods; and to Osgood Perkins for filling our hearts with this present on God’s inexperienced earth. Unite your congregation, and share this hallowed present of life; display The Monkey and click on beneath.”
When establishments click on to use, they’re requested three questions. The primary asks “why your congregation must be blessed to witness the present of The Monkey.” The second query asks whether or not salvation comes from religion or movie. The third query asks, “What’s the biggest sin of all?” There is just one choice for a solution: “Utilizing your cellphone in a movie show.” Whether or not any of that is really severe is up for debate; you’re by no means requested to enter contact info when submitting the appliance. Although it is probably that NEON has organized screenings at sure church buildings and cathedrals.
NEON and ‘The Monkey’s Advertising Marketing campaign
NEON has grow to be identified for his or her distinctive and oftentimes sensible advertising and marketing campaigns, such because the sluggish rollout of Longlegs, Oz Perkins’ earlier movie with the studio. The Monkey is not any exception, and this newest stunt is proof of that. Actually, with The Monkey, NEON managed to create the most-watched impartial horror movie trailer ever launched. Their press launch reads:
“The record-breaking trailer launch has shortly cemented The Monkey because the must-see horror occasion of the 12 months. Only one week after its launch, the complete size trailer for Perkins’ upcoming horror movie has grow to be probably the most watched impartial horror movie trailer ever. The extremely anticipated adaptation of Stephen King’s quick story racked up over 43 million views globally inside 24 hours of dropping on-line. It shortly surpassed 100 million views in its first 72 hours, surging previous 109 million international views throughout all platforms up to now.”
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Longlegs Star Maika Monroe & Director Talk about the 12 months’s Scariest Film
Osgood Perkins and Maika Monroe spoke with MovieWeb about their terrifying Nicolas Cage movie and Perkins’ Stephen King adaptation, The Monkey.
The Monkey is the second movie NEON has distributed from Perkins, following the record-breaking hit Longlegs. NEON will reteam with the author/director to launch his subsequent undertaking Keeper in October 2025. See The Monkey in theaters (and church buildings) on Feb. 21, 2025.
The movie stars Theo James, Tatiana Maslany, Christian Convery, Colin O’Brien, Rohan Campbell, Sarah Levy, and Elijah Wooden. The movie is produced by James Wan (The Conjuring, Noticed) and Michael Clear for Atomic Monster; Dave Caplan (Babylon) for C2 Movement Image Group; Brian Kavanaugh-Jones (Insidious) for Vary Choose; and Chris Ferguson (Longlegs, Little one’s Play) for Odd Fellows. C2 financed the movie.