In what could possibly be one of the vital important streaming offers of the 12 months, Bollywood Hungama has solely learnt that Netflix has greater than doubled its preliminary provide to accumulate the digital rights to Aamir Khan’s upcoming movie Sitaare Zameen Par (STP), now pitching a staggering Rs. 125 crores to safe the much-anticipated movie.
Netflix ups provide from Rs. 60 cr. to Rs. 125 cr. for Aamir Khan’s Sitaare Zameen Par to stall YouTube launch technique
Initially, the streaming big had floated a suggestion within the vary of Rs. 50 – 60 crores, a determine in keeping with what most top-tier Bollywood titles command. Nonetheless, the dramatic leap in valuation is available in response to Aamir Khan’s persistent advocacy for an alternate digital distribution mannequin – specifically, YouTube Pay-Per-View.
New Digital Battleground
Recognized for his fiercely impartial mindset and unconventional advertising and marketing selections, Aamir Khan has made his displeasure with conventional subscription-based streaming platforms well-known. Over the previous 12 months, the celebrity has spoken extensively about making his movies obtainable on YouTube by way of a pay-per-view mannequin, arguing that such a platform ensures far higher accessibility for Indian audiences, significantly in Tier-2 and Tier-3 cities the place paid streaming subscriptions are much less widespread.
In line with Khan, this mannequin would allow audiences to observe new movies for a nominal one-time price, bypassing the paywalls of high-priced month-to-month subscriptions. This type of launch permits for deep penetration – the movie turns into accessible to anybody with a smartphone; he had acknowledged earlier this 12 months at a closed-door trade conclave.
Netflix Raises the Stakes
This daring stance has seemingly rattled conventional streaming giants, with Netflix now main the cost to maintain Sitaare Zameen Par off YouTube. “The movie’s transfer to a YouTube Pay-Per-View mannequin might disrupt the entire ecosystem,” says a senior trade insider near the negotiations. “If Aamir pulls it off, it should embolden extra filmmakers to go direct-to-audience by way of open platforms. This might imply streaming platforms like Netflix and Amazon will now must compete with a format that’s cheaper, extra accessible, and fewer unique.”
He provides, “For Netflix, buying Sitaare Zameen Par is not simply concerning the movie’s potential – it is about defending their turf. Aamir’s viewers attain and the credibility of the mission make it a pivotal second for OTT technique in India.”
Will Netflix Win This Tug-of-Conflict?
Whereas it stays to be seen whether or not Aamir will settle for Netflix’s hefty provide or stick with his disruptive launch technique, the stakes are undeniably excessive. If Khan chooses the YouTube Pay-Per-View route, it might redefine the economics and viewers attain of mainstream Bollywood cinema – and doubtlessly redraw the digital map of movie distribution in India.
For now, all eyes stay on Sitaare Zameen Par – not only for its cinematic promise, however for the tectonic shift it might deliver to the leisure trade at giant.
Additionally Learn: Aamir Khan to advertise Sitaare Zameen Par at IPL 2025 Finals, to hitch the Bhojpuri commentary workforce
Extra Pages: Sitaare Zameen Par Field Workplace Assortment
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