Neglect Disneyland, this 12 months we’re going to the King of Prussia Mall in Philadelphia, the place Netflix is opening certainly one of its two theme park-style places referred to as Netflix Home. The streamer introduced at present that its first two Netflix Home places in Philadelphia, PA and on the Galleria Dallas in Dallas, TX will open in late 2025.
Netflix additionally introduced that earlier than these two spots open, it’s already planning a 3rd location in Las Vegas set to open in 2027.
So what’s Netflix Home? When you ask Netflix, a “theme park” doesn’t actually do the phrase justice. They’re 100,000 square-foot, “first-of-their-kind, immersive story-driven experiences” that may showcase video games, experiences, merch, meals, and different works centered round Netflix’s largest reveals and flicks, all in a bodily, brick and mortar (and indoor) venue. Netflix and chill isn’t simply to your sofa anymore.
The press launch teases some model new experiences, however a number of the early actions on the Philly and Dallas venues embrace escape room-style actions, mini golf, VR video games, arcades, meals stands, and a theater with trivia, screenings, and expertise appearances. In Dallas, the venue’s “Squid Recreation: Survive the Trials” activation is a rebrand of the already ongoing “Squid Recreation: The Expertise” pop-ups which can be open (and bought out) in New York, London, Sydney, and Seoul. The Netflix Bites pop-ups are additionally being launched to every Netflix Home and could have meals and cocktails impressed by Netflix reveals.
The reveal on Tuesday, which CMO Marian Lee introduced at Cannes Lions, signify the primary substantive particulars in regards to the venues since they had been introduced just below a 12 months in the past.
“Lastly, a spot the place the Netflix story you’ll be able to’t get sufficient of turns into one thing actual you can play, store and style. That is fandom coming to life, the place you’ll be able to truly step contained in the worlds you’ve been watching and loving for years – whether or not happening an epic journey with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail impressed by your newest obsession. With contemporary experiences dropping repeatedly, there’s at all times a brand new cause to return again,” Lee mentioned in an announcement. “We’re thrilled to welcome our new neighbors in Philadelphia, Dallas, and Las Vegas to discover Netflix in a complete new gentle, enhanced by the distinctive allure and tradition of every metropolis.”
As we wrote final July, it is a massive problem and danger for Netflix, which has an viewers that skews older than Disney and may have the ability to appeal to a special crowd extra fascinated about cosplay and hardcore followers, however fueled by much less IP or nostalgia than Disney. Creating really immersive experiences will also be extraordinarily tough for theme park crowds accustomed to the likes of the Star Wars or Harry Potter worlds, amongst many others, in Disneyland or Common Studios. And since Netflix has a number of reveals of rotating reputation, it’s going to should be nimble and distinctive, extra like Meow Wolf places, than your conventional static theme park.
Go to netflixhouse.com for full particulars, to register for early entry, or to use for a job.