The rankings are in for Jen Psaki‘s first week in MSNBC’s 9 pm ET slot, and she or he’s holding regular in complete viewers whereas transferring up and down in the important thing demographic.
After Rachel Maddow scaled again to Monday nights solely final week, Psaki took over the Tuesday to Friday 9 pm slot. Maddow had been internet hosting 5 nights per week for the primary 100 days of President Donald Trump‘s second time period within the White Home.
Psaki, who beforehand served as former President Joe Biden’s White Home press secretary, made a robust begin with Tuesday’s (Might 6) episode of The Briefing. In keeping with AdWeek, citing Nielsen rankings, her debut episode reached 1.190 million complete viewers and 139,000 viewers in the important thing grownup 25-54 demo.
The numbers dropped considerably on Wednesday (Might 7), with 1.015 million complete viewers and 65,000 viewers in the important thing demo. It needs to be famous that Fox Information’ Sean Hannity additionally dropped in the important thing demo on Wednesday, with 285,000 in comparison with 312,000 the evening earlier than.
Thursday’s numbers had been again up, with Psaki’s present amassing 1.105 million complete viewers and 98,000 in the important thing demo. Hannity’s numbers had been additionally again up, with 345,000 in the important thing demo.
So, how do Psaki’s numbers examine to Maddow’s? Nicely, on the final present of her 100-day run, on Tuesday, April 29, Maddow introduced in 1.942 million complete viewers and 169,000 viewers in the important thing demo. Maddow has lengthy been MSNBC’s largest rankings draw.
Maddow beforehand praised Psaki, noting the methods through which she might be higher than her as host of the 9 pm slot. “The factor she has which I would not have, which goes to make 9 o’clock higher with Jen Psaki than it’s with Rachel Maddow, is that she each is aware of individuals and is aware of the best way to discuss to individuals,” Maddow advised Individuals.
“I actually am a bizarre little hermit who works nice with my employees, however I don’t know anyone in Washington. I don’t know anyone within the information, and it’s on objective,” she added.
The rankings should not but in for Psaki’s Friday (Might 9) present, which noticed her mocking Trump’s White Home press secretary Karoline Leavitt.
“I’ve seen the White Home briefing room has taken a little bit of a bizarro flip these days,” Psaki mentioned throughout Friday’s present. “And I figured, what the hell, it’s a Friday evening. Why not mud off the cobwebs and subject a number of questions from the White Home press briefing room as we speak? As a result of it’s been some time.”
The host then posed in entrance of a White Home briefing room backdrop as she answered actual questions posed earlier that day by reporters however “with out the standard MAGA spin.”
You’ll be able to watch the section within the video above.
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