President Donald Trump‘s controversial commerce tariffs have positively affected cable information, with MSNBC, particularly, seeing a major scores increase for the week of March 31.
In accordance with Nielsen scores, per AdWeek, MSNBC posted its most-watched week since Election Week final yr. This noticed the community with double-digit positive factors in each whole viewers and the coveted Adults 25-54 demographic throughout whole day.
MSNBC’s primetime lineup, which incorporates applications like The Rachel Maddow Present and The Final Phrase with Lawrence O’Donnell, averaged 1.237 million whole viewers (up 6% on the week prior) and 113,000 viewers in the important thing demo (up 1%).
The will increase have been even increased throughout whole day, with the community averaging 701,000 whole viewers (up 12%) and 69,000 viewers in the important thing demo (up 17%).
In primetime, MSNBC moved up a spot from fourth to 3rd in whole viewers amongst all fundamental cable networks and tied for the ninth spot in the important thing demo with The Historical past Channel and TLC. It held onto second place in whole viewers for the whole day quantity and tied for eighth with Investigation Discovery within the demo chart.
The scores increase got here amid Trump’s Rose Backyard speech final Wednesday (April 2), the place he introduced his wide-ranging commerce tariffs on round 60 nations.
Regardless of MSNBC’s will increase, Fox Information remained the most-watched information community for the week. The community averaged 2.802 million whole viewers (similar because the week prior) and 334,000 viewers (up 3%) in the important thing demo throughout primetime.
In whole day, Fox Information averaged 1.745 million whole viewers (similar as final week) and 224,000 viewers in the important thing demo (up 2%).
Amongst all fundamental cable networks in primetime, Fox Information completed first in whole viewers and second in the important thing demo. In whole day, it held onto the primary place in whole viewers and reclaimed the No. 1 spot within the demo.
In the meantime, CNN averaged 572,000 whole viewers and 114,000 viewers in the important thing demo throughout primetime, exhibiting positive factors of three% and seven%, respectively. The community additionally noticed a 6% improve in whole day for whole viewers, with 449,000, however dipped -1% in the important thing demo, with 76,000.
Throughout all the fundamental cable networks, CNN jumped from ninth to fifth place in whole viewers. The community additionally moved from No. 15 to No. 8 within the primetime demo and from No. 5 to No. 3 in whole day viewers. Nevertheless, it dropped from fifth to sixth within the whole day key demo.