MSNBC might be hoping its upcoming rebrand to My Supply Information Opinion World, or MS NOW, will deliver a few increase in viewership, because the community’s newest rankings confirmed a drop in whole viewers whereas rivals Fox Information and CNN each posted positive factors.
In response to AdWeek, citing Nielsen dwell plus same-day knowledge for the week of August 11, MSNBC averaged 797,000 whole viewers and 74,000 viewers in the important thing Adults 25-54 demo in primetime. This was down -3% in whole viewers in comparison with the week prior, although the demo was up 1%.
Throughout whole day, MSNBC scored a mean of 497,000 whole viewers and 44,000 within the demo for the week of August 11. This noticed drops in each classes in comparison with the week earlier than, with -5% in whole viewers and -8% in the important thing demo.
As compared, Fox Information averaged 2.342 million whole viewers and 245,000 key demo viewers throughout primetime for the week of August 11. This equated to a 2% achieve in whole viewers and a 13% achieve within the demo in comparison with the week prior.
For whole day, Fox Information amassed a mean of 1.491 million whole viewers and 164,000 demo viewers. The community was additionally up in each classes in comparison with the week earlier than, with a 4% rise in whole viewers and seven% rise within the demo.
In the meantime, CNN averaged 467,000 whole viewers and 84,000 demo viewers in primetime for the week of August 11. This was up 4% in whole viewers and eight% in the important thing demo compared to the week of August 4.
CNN was additionally up in whole day, with a mean of 353,000 whole viewers and 56,000 demo viewers. This meant positive factors of 10% in whole viewers and 14% within the demo in comparison with the week earlier than.
Regardless of the positive factors, CNN remained within the third spot when it got here to the cable information networks, with MSNBC holding onto second, and Fox Information persevering with to dominate on the high.
Fox Information additionally managed the vast majority of the most-watched cable information exhibits of the week, with 13 of the highest 15 spots belonging to them. The 5 held the highest spot with 3.450 million viewers at 5 pm ET.
The 2 non-Fox Information exhibits within the high 15 had been MSNBC’s The Rachel Maddow Present, which landed at No. 7 with 1.904 million whole viewers, and The Final Phrase with Lawrence O’Donnell, which took the No. 15 spot with 1.176 million whole viewers.
It was an identical story in the important thing demo chart, with Fox Information claiming 13 of the highest 15 spots. The 5 once more claimed the No. 1 spot with a mean of 342,000 viewers, with Maddow at No. 11 with 167,000 demo viewers. Nonetheless, the opposite non-Fox Information present to crack the highest 15 was CNN NewsNight with Abby Phillip, which landed at No. 15 with 109,000 demo viewers.