How has Rachel Maddow been doing on MSNBC since returning to 5 nights per week for the primary 100 days of President Donald Trump‘s presidency?
The newest viewing figures for her present hit house that she is rankings golf for MSNBC, even serving to enhance the reveals earlier than and after her within the cable information community’s night schedule.
Now followers are questioning what is going to occur when Maddow’s “100 days” are up on April 30. Will she return to in the future per week (on Mondays) or can community bosses persuade her to remain on 5 days per week?
It’s no secret that MSNBC suffered a rankings drop following Trump’s election victory in November. In keeping with Nielsen rankings, the community’s primetime common dropped to 660,000 complete viewers and 55,000 within the coveted 25-54 demo between election day and December 31. This was a big drop from December 2023’s common of 1.3 million complete viewers and 114,000 within the demo.
Nevertheless, MSNBC has since rebounded, largely because of The Rachel Maddow Present returning to 5 nights per week. Maddow, who usually solely hosts on Mondays, agreed to nightly protection for Trump’s first 100 days in workplace, and her present has confirmed to be a rankings success.
In January, The Rachel Maddow Present averaged 1.711 million complete viewers in primetime and 137,000 within the 25-54 demo. These numbers grew even greater in February, reaching a mean of 1.945 million complete viewers and 181,000 in the important thing demo.
The present continues to carry out sturdy, with the primary week of March averaging 1.917 million complete viewers in primetime and 167,000 within the demo. In keeping with Adweek, it was the one cable information program exterior of Fox Information to complete within the Prime 15 reveals in each complete viewers and demo.
Maddow’s present can be giving a lift to the packages round her, together with All In with Chris Hayes and The Final Phrase with Lawrence O’Donnell, each of which have recurrently topped over one million complete viewers since her return to weeknights. O’Donnell is off this week, telling Maddow final week that he’s “exhausted” from all of the Trump information.
With Maddow proving to be such a rankings success, there’ll absolutely be a temptation for MSNBC to maintain her on past Trump’s first 100 days. This comes amid a number of adjustments on the information community in latest months, together with the cancelation of Alex Wagner Tonight, the present that aired within the 9 pm slot from Tuesdays to Fridays.
Between November 15 and January 16, Alex Wagner Tonight averaged 679,458 complete viewers and 66,208 within the demo, properly under Maddow’s common. Wagner will stay at MSNBC as a contributor, whereas Jen Psaki will take over the 9 pm slot on Tuesdays by Fridays. Time will inform whether or not Psaki can sustain the momentum set by Maddow.