Within the continued information community rankings battle, MSNBC was the massive winner final week because it was the one one of many three main cable information networks to indicate features within the coveted Adults 25-54 demographic.
As reported by AdWeek, the March Insanity basketball tournaments had a big affect on cable information viewership, with MSNBC, CNN, and Fox Information all seeing dips in whole viewers throughout primetime. Nevertheless, whereas CNN and Fox Information additionally dipped within the primetime key demo, MSNBC posted stunning features.
For the week of March 17, 2025, MSNBC’s primetime lineup averaged 1.144 million whole viewers and 107,000 within the 25-54 demo, per Nielsen rankings. This can be a decline of -2% in whole viewers from the week prior however an increase of +8% in the important thing demo.
These numbers noticed MSNBC drop from third to fifth in whole primetime viewers however rise from seventeenth to tenth within the demo. As for the entire day common, the community scored 609,000 whole viewers (down -4%) and 59,000 within the demo (up +5%).
As compared, CNN averaged 523,000 whole primetime viewers and 99,000 in the important thing demo. This was down -8% in viewers from the week prior and -14% within the demo. Nevertheless, the community did see a +1% acquire within the whole day demo (73,000).
In the meantime, Fox Information nonetheless led the cost, ending forward of the March Insanity video games airing on TNT, TruTV, and TBS. The community averaged 2.865 million whole viewers and 345,000 in the important thing demo throughout primetime. Nevertheless, this was down -4% in each metrics to the week prior.
As for the entire day common, Fox Information scored 1.788 million whole viewers and 221,000 in the important thing demo. This marked a -2% dip in whole viewers and -6% within the demo. The whole viewer common was nonetheless sufficient for the community to complete first, although it fell to second place within the demo.
Fox Information was additionally the massive winner by way of year-over-year rankings. In line with AdWeek, Fox Information was up by +50% in whole viewers and +81% within the A25-54 demo in primetime in comparison with the identical interval a yr in the past, with whole day features of +47% in whole viewers and +63% within the demo.
MSNBC was down -9% in whole viewers and -8% within the demo for primetime in comparison with final yr, with its whole day numbers additionally down -25% in whole viewers and -23% within the demo.
In the meantime, in primetime, CNN misplaced -9% in whole viewers and -1% within the demo in comparison with final yr. Throughout whole day, it was down by -12% in whole viewers and -4% within the demo.