MSNBC‘s Morning Joe has bounced again from its post-election scores hunch, with the present’s numbers steadily on the rise since President Donald Trump‘s inauguration in January.
In keeping with AdWeek, citing Nielsen Stay Plus Similar Day numbers, Morning Joe is up +28% amongst complete viewers and +18% in the important thing A25-54 demo in comparison with the post-election interval between 11/11/2024 and 1/19/2025.
Morning Joe‘s scores for April (as much as 04/25/25) have seen a median of 749,000 complete viewers and 65,000 demo viewers. That is up +7% amongst complete viewers and +10% within the demo in comparison with March.
This enhance in viewers comes after Morning Joe confronted backlash in November following Trump’s election victory. Many viewers hit out at hosts Joe Scarborough and Mika Brzezinski following their assembly with Trump at Mar-a-Lago, which they reasoned was carried out as a result of it was “time to do one thing completely different.”
“Joe and I spotted it’s time to do one thing completely different and that begins with not solely speaking about Donald Trump but additionally speaking with him,” Brzezinski stated on the time. “For these asking why we might go converse to the president-elect throughout such fraught occasions, particularly between us, I suppose I’d ask again, why wouldn’t we? 5 years of political warfare has deeply divided Washington and the nation.”
The Monday, November 18 episode, the place the hosts mentioned their assembly, introduced in 839,000 complete viewers and 113,000 viewers within the 25-54 demo, whereas the Tuesday, November 19 episode dropped to 680,000 complete viewers and 76,000 in the important thing demo.
Nonetheless, on the time, a supply informed TVNewser that Morning Joe was truly up +4% in complete viewers from Monday to Wednesday in comparison with the earlier week.
One other MSNBC supply informed The Each day Beast they anticipated a scores dip after the election and anticipated viewing figures going again up as soon as Trump formally returned to the White Home. Based mostly on current numbers, that prediction has turned out to be right.
Regardless of the current scores enhance, Morning Joe continues to be behind Fox Information’ Fox & Buddies, which greater than doubled the MSNBC present in common viewership in each complete viewers and key demo for the month of April.
Morning Joe, Weekdays, 6a/5c, MSNBC